When you study what goes into making your site top of Google, there are literally hundreds of ranking factors you need to take into account, however the power of what
Performance marketing company Blexr has opened an office in Barcelona and plans to create up to 100 jobs in the Catalan capital. It will work closely with its established base
Artificial intelligence (AI) expert and celebrated Tedx host Katie King was the keynote speaker at last week’s Digital Marketing Forum, closing the event with a talk entitled ‘Building a new
A common question I get asked is ‘what is an affiliate strategy?’ Strategy is the key for ensuring your affiliate program is working alongside the rest of your marketing efforts,
At the inaugural Digital Marketing Forum last week, CasinoBeats Managing Director Stewart Darkin moderated a panel that tackled the multifaceted world of content marketing. Entitled ‘Brand building in the age
Martyn Hannah, director of content marketing agency Ghostfoundry, stressed the benefits of content marketing in an exclusive comment piece with SBC Americas, and explained why affiliates are essentially content hubs.
There is a significant focus on industry innovation at the moment, and with player expectations at an all-time high, this has seen a surge in product-developing virtual reality in igaming. Predictions
InsiderSport editor Joe Streeter sat in on the affiliate CEO panel, moderated by Affiverse’s own Lee-Ann Johnstone, at the SBC Betting on Football conference earlier this week. Below are his takeaways.
Google recently published a detailed white paper explaining exactly how they are fighting the spread of disinformation. Here we discuss precisely what they categorise as disinformation – and how affiliates can use
Marketers are now spending more on microinfluencers than they are celebrities, a study by affiliate service provider Rakuten Marketing has found. The 2019 Influencer Marketing Global Survey discovered that celebrity
Ahead of the Digital Marketing Forum at next week’s SBC Betting on Football conference, AffiliateINISDER caught up with Eitan Gorodetsky, Head of SEO and PPC at Betsson Group. Alongside Rob Kerry, Gorodetsky
During this year’s London Affiliate Conference (LAC), Affiverse sat down with Arsenal legend Ray Parlour, who was representing ComeOn. ‘The Romford Pelé’ gave us some insight into his partnership with the sportsbook and casino operator,
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