Operators, regulators and technology companies have been urged to act after a study has discovered that nearly 50% of worldwide social media users who engage with esports betting posts on
In a new move which will see the social media platform attempt to capitalise on the current trends in video advertising, Twitter is planning to roll out a new six-second
At last month’s #iGBLive in Amsterdam, Affiverse joined forces with PartnerMatrix to provide an affiliate program workshop held in the exhibition hall of the RAI. Both companies respective CEO’s covered
The Advertising Standards Authority (ASA) has coupled up with ITV’s Love Island to develop a new social media ‘survival kit’ based around promotional posts and paid content. Stars from the
Facebook has rolled out a new ‘Give Your Game Everything’ campaign ahead of the Tokyo 2020 Olympics which seeks to support brands looking to prepare for their marketing activation during
Instagram recently confirmed that it would be carrying out a number of trial updates to the app – and has since announced that its test of hiding ‘likes’ on posts
In a move that will see an improvement to the transparency behind targeted content online, Facebook has introduced a number of updates to its suite of ad tools, offering Facebook
I’m a believer. I never was, but since I’ve started to create small chunks of video content in recent months to engage audiences about our services, I’m starting to see
The media landscape has changed a lot over the years, and phrases like ‘earned media’ or ‘paid Media’ often get thrown around a lot. These terms tend to refer to
Reports from eMarketer have confirmed that the amount of time people will spend on Facebook this year will remain unchanged from last year at 38-minutes. However, reports have indicated that
Premier League runners up, Liverpool FC have become the first Premier League club to launch an official account on the Chinese social media platform, TikTok. Joining a host of European
For the third entry to our Vie.gg snack series, the company has given us the run down on the most effective ways to actively engage with eSports players. We’ve already gone through
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