In the February / March issue of iGB Affiliate magazine, which was distributed at LAC, Lee-Ann Johnstone contributed an article about digital marketing. In this, she looked at what 2020
E-A-T. No, that isn’t an instruction I’m giving to you. Even though you may well be reading this having just skipped your breakfast. Instead, I’m referring to SEO. We all
SimilarWeb recently released its 2020 marketing report: ‘The State of Marketing Intelligence’. 600 individuals from 86 countries were surveyed. The behaviours of marketers, and what they’re focusing on this year,
Should I insource, or should I outsource?… it’s a question that many marketers have – and will continue – to ask. But what if the answer is, just like with
As digital marketing methods continue to integrate closer with one another, new doors open for affiliates to promote themselves. One of these new opportunities is influencer marketing. In 2019, revenue
The All-In Diversity Project will launch its 2020 campaign, titled #opendoors, on January 27th. Details of the campaign This new campaign is aimed towards showing that anybody can make a
When you think about it, it’s crazy how you can literally access everything you want just by unlocking your smartphone. And just think about how different our phones are since the
The discussion of whether or not SEO is dying has been around ever since the practice itself. But nowadays, one could argue that there’s even more of a case for
We’re approaching the end of another year and it’s been one in which Google has made significant updates. Affiliates will no doubt be excited about Gmail’s AMP updates, while curious
Millennials this, millennials that. As many brands continue to talk about this particular demographic, they run the risk of forgetting about Generation Z. And that’s a big mistake, because this age
The internet today isn’t just keeping consumers connected with the important people in their lives. In the world of business, brands are now delving into areas of expertise beyond just
Being prominent both in search engine results and on social media are vital for building brand awareness online. These days, however, they no longer stand alone from one another. Whether
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