TikTok influencers are becoming increasingly popular for marketing campaigns, and are fast becoming the best way to reach out to Gen Z audiences. Just how popular is TikTok? TikTok has
Is this the end of podcasts? Facebook seems to think so. Just 10 months after launching podcast support features, Facebook has removed them. Perhaps the platform thinks that the time
Twitter’s new CEO, Elon Musk, has a politician’s talent for talking a lot without really saying anything, and never is that more obvious than when he is talking about his
Nowadays, businesses rely heavily on not just purchases and revenue, but also on brand loyalty and returning customers. Affiliate partners can play a huge role in this. Despite a common
Video sharing platform, YouTube has launched a new monetization option for creators on the site, named Super Thanks. It comes amidst a rapidly heating up competition for the monetization of
It’s official. Elon Musk put an offer of $44 billion on the table, and Twitter accepted. The world’s richest man can now add the owner of one of the biggest social
Tech entrepreneur Elon Musk made the bold move of offering to buy Twitter for a price of $43.4 billion (approximately £33 billion). This would classify the move as a hostile
Brand affinity is one of the strongest influences that can help a consumer make a purchase. There will always be something that causes an individual to consider choosing one brand
Sports data analyst Sportradar has acquired Vaix Limited, a developer of AI solutions for the iGaming industry, for an undisclosed sum. The rollout of AI and automation is one that
In February a study on TikTok trends was released on the platform, giving marketers insights on what they can tap into in order to engage a wider audience. These trends
Highly influential billionaire, Elon Musk, has this Monday bought a 9% share of Twitter, effectively making him the captain of the Twitter ship. When it was announced that Elon Musk
A study conducted by North Caroline State University found that Facebook’s famed interest targeting algorithm is in fact inaccurate for a good portion of the time. For better or worse,
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