Social commerce is becoming a hot topic, especially as platforms like Instagram, TikTok, and Facebook increasingly integrate shopping features directly into their user experience. For affiliate marketers, this presents an
Meta has announced a groundbreaking initiative to use facial recognition technology in its ongoing battle against fraudulent investment ads that falsely feature high-profile celebrities. This new effort is part of
TikTok and Amazon have both been making major moves in the affiliate marketing space, each rolling out new tools to capture the attention of marketers and creators. Both platforms have
Video content has long been a powerful tool in digital marketing, but as we near the end of 2024, its importance for affiliate marketers has never been more critical. The
Artificial Intelligence (AI) has been one of the most transformative forces in the digital marketing landscape over the past few years. Its reach has expanded into nearly every corner of
In this episode, Lee-Ann and Gayla Huber, President of IntegriShield, talk about the impact of the recent FTC guidance on increasing the ante on Consumer Protection, stamping out fake and
For years, the marketing world has been focused on producing shorter and shorter content to suit the fast-paced, mobile-first behaviours of today’s consumers. From 15-second TikTok videos to snappy Instagram
When marketers think about Generation Z, the typical assumption is that these young people have the attention span of a goldfish. With their constant scrolling on TikTok, YouTube Shorts, and
In this episode of the Affiliate Marketing Podcast, Lee-Ann talks to Roman German, the Chief Product Officer of MBG Digital, about the intersection of crypto and gaming. They discuss the
TikTok, the short-form video platform that has captured the attention of billions of users worldwide, has just made a game-changing move. With the launch of its very own Search Ads
In the news, The Federal Trade Commission (FTC) has made its position clear: deceptive claims about artificial intelligence (AI) simply won’t be tolerated. In a significant move, to crackdown on
In this episode, host Lee-Ann Johnstone interviews René Ackermann, the Head of Social and Community at MBG Digital, about the importance of community building in the crypto industry and how
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