Tech entrepreneur Elon Musk made the bold move of offering to buy Twitter for a price of $43.4 billion (approximately £33 billion). This would classify the move as a hostile
Brand affinity is one of the strongest influences that can help a consumer make a purchase. There will always be something that causes an individual to consider choosing one brand
Sports data analyst Sportradar has acquired Vaix Limited, a developer of AI solutions for the iGaming industry, for an undisclosed sum. The rollout of AI and automation is one that
In February a study on TikTok trends was released on the platform, giving marketers insights on what they can tap into in order to engage a wider audience. These trends
Highly influential billionaire, Elon Musk, has this Monday bought a 9% share of Twitter, effectively making him the captain of the Twitter ship. When it was announced that Elon Musk
A study conducted by North Caroline State University found that Facebook’s famed interest targeting algorithm is in fact inaccurate for a good portion of the time. For better or worse,
Twitter is currently testing three new interactive ads. Three formats are on the way, according to players in the popular social media site, designed to boost Twitter’s marketing appeal on
According to a leaked pitch deck, YouTube is thinking of establishing its own podcasting platform, in an attempt to more clearly integrate podcasting into the platform. Podcasts are already a
The proposed Instagram and Facebook ban throughout Europe, covering Instagram as well, has been avoided due to a new data transfer agreement between the US and the EU. Why ban
LinkedIn is one of the best places on the internet to post and interact with other people in your industry. From other affiliate marketers to key connections who can help
YouTube has released a video that explores insights into the notoriously elusive and mysterious YouTube algorithm. The video, posted on the YouTube-owned Creator Insider channel, which aims to offer tips
YouTube is expanding its livestream services with a range of new features that are already considered common amongst other social media platforms. All of the features are built around expanding
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