TikTok is on track to overtake the ad revenue of both Twitter and Snapchat combined by the end of this year, looking likely to rival advertising giant YouTube by 2024.
The UK’s Advertising Standards Authority, or ASA, has warned gambling operators that a “vast majority” of their content marketing posted on social media platforms is classed as marketing, and therefore
In a report we covered from Meta Foresight, formally Facebook IQ, social media platform Meta outlined a range of “brand implications” that have come about due to the pandemic. What
Twitter has launched its initial test for a “product drop” feature. Users watching or following a brand will be notified of their product drops via a reminder in their app
TikTok has launched avatars for creators to use in clips. Building off of Apple’s Memoji, these cartoonish, 3D animated avatars replace your face on the screen and capture your emotions
TikTok has recently been very quietly introducing a search ads beta for certain TikTok partners. This is a way for advertisers to reach a whole new audience of customers on
TikTok has introduced a new subscription service in their attempt to up their creator monetisation services. This is being piloted by a new comedy series by content creator Jericho Mencke,
The popular social media app, TikTok, has released its “clear mode” feature, which has got a lot of people talking. The point of clear mode is to offer the user
The story of Twitter’s fate trudges on, with Elon Musk’s plans to buy the social media platform put on hold. There has been no movement in the buying out of
TikTok has released a study on influencers on their Creative Centre, posing their theory for what makes an influencer in 2022 and why the “traditional influencers’” way of doing things
Working with Facebook ads takes a lot of time: audience research, setting up and managing ads, there’s plenty of administration and tasks that can be time consuming to manage as
It’s obvious that TikTok is a great marketing tool. People are marketing everything from random Amazon items to Shein clothes and new books to great virality. But is it any
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