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By Affiverse
What is a Landing Page in Affiliate Marketing?
A landing page in affiliate marketing is a standalone web page designed to promote a specific product or service, aiming to convert visitors into leads or customers. It’s where visitors... Read More
Article
• July 6, 2024
By Affiverse
Conversion Rate Optimization For Affiliate Marketing?
There are lots of technical terms and concepts when it comes to digital marketing. One of the most important, and one that all affiliates and publishers must be aware of... Read More
Article
• December 4, 2023
By Affiverse
Using psychology in marketing
Marketing is all about appealing to the consumer. There are a number of ways to go about this, from simply looking at what consumers want and catering to that to... Read More
Article
• November 2, 2022
By Affiverse
Why a landing page is critical to your affiliate marketing funnel
If you are a brand looking to use affiliate marketing to reach an audience, you’re going to need a landing page. In this article we will go into some detail... Read More
Article
• February 21, 2022
By Affiverse
Are you optimising for cross-device tracking?
Who only uses one device to access the internet nowadays? Many of us might start looking at something on our phones but then switch across to another device to finish... Read More
Article
• April 28, 2021
By Affiverse
Push notifications – do they drive conversion?
When you study what goes into making your site top of Google, there are literally hundreds of ranking factors you need to take into account, however the power of what... Read More
Article
• April 5, 2019
By Affiverse
New Paysafe software API will bolster conversion and retention
Global payments provider Paysafe Group has announced the launch of its industry-specific ‘single point API’, which will deliver a unified payment solution for all igaming incumbents. As well as a... Read More
Article
• February 11, 2019
By Affiverse
RISQ integrates innovative Thunderbite marketing tool into iGiP
Igaming insurance platform RISQ has partnered with Thunderbite, the in-app player engagement solution aimed at boosting retention and cross-selling. Thunderbite’s marketing tool attempts to increase player engagement and maximise returns... Read More
Article
• November 30, 2018
By Affiverse
New Degree 53 UX focuses on best horse racing practices
Degree 53, the online gambling UX, design and software development agency, has launched a new report in their series of betting and gaming UX reviews, focusing on horse racing. The team look... Read More
Article
• October 11, 2018
By Affiverse
Affiliate Marketing Sales Funnels – Everything You Need To Know
When it comes to sales, technology is always evolving to help make us more effective. If you want to accelerate your marketing and get more bang for your buck, then... Read More
Article
• August 17, 2018
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Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Podcast
Navigating Finance Partnerships: Insights from Finder’s Stephen Davis
In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the...
Affiverse Partner
Article
Everflow and Skimlinks Unite to Deliver Enhanced Revenue Channels for Premium Brands
New publisher partnership connects leading brands with thousands of vetted publishers to uncover additional revenue streams through Everflow’s Marketplace Everflow, a premier partner marketing platform, has announced a strategic collaboration...
Affiverse Partner
Article
Best Accounting Software for SME Affiliate Entrepreneurs: Sage vs. Top Alternatives  
Running an affiliate marketing business as an SME entrepreneur means balancing global transactions, complex commission structures, and ever-changing tax regulations. While spreadsheets or basic tools might work temporarily, if you’re...
Affiverse Partner
Article
Google updates gambling advertising policy—how it affects affiliates
Google has announced significant updates to its gambling advertising policies which are due to take effect on April 14, 2025. These revisions aim to make gambling-related definitions more clear, while...
Webinar
Webinar Insights: Scaling Smarter & Partnering Better in Lead Generation for 2025
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how...
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....