Blogging is a great way to generate content and interest in your brand, but you need to make sure that you are going about it in the right way. Once
Radio is no longer what it once was. Yet, one might suggest that the medium went through a revival, or even rebirth, when it took its modern form — that
Google Discover is by no means a new feature, but it is one that is being used by more and more affiliates and brands to improve their content strategy and
I recently had the pleasure of taking part in The Affiliate Marketing Podcast, where I spoke to Lee-Ann about content marketing on a budget and how affiliates and affiliate program
Writing all day can be a challenge, especially if what you’re writing about is technical or just plain repetitive. Since our brains can only handle so much, it’s important to
When done well, content marketing is a powerful tool for building your business. It can help you to build trust and reach a wider pool of your target audience, as
No matter how advanced targeting becomes for affiliates, keywords will remain an important way of getting in front of your audience. And while some research tools will eat into your budget,
I first read about the The Pillar-Cluster content model from a blog that was posted online via HubSpot a few months back. Reading digital marketing content from various sources is a
At the inaugural Digital Marketing Forum last week, CasinoBeats Managing Director Stewart Darkin moderated a panel that tackled the multifaceted world of content marketing. Entitled ‘Brand building in the age
Martyn Hannah, director of content marketing agency Ghostfoundry, stressed the benefits of content marketing in an exclusive comment piece with SBC Americas, and explained why affiliates are essentially content hubs.
InsiderSport editor Joe Streeter sat in on the affiliate CEO panel, moderated by Affiverse’s own Lee-Ann Johnstone, at the SBC Betting on Football conference earlier this week. Below are his takeaways.
Defined by the Content Marketing Institute as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the
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