The digital marketing landscape is always changing, and HubSpot’s 2025 State of Marketing Report provides a comprehensive look at the key trends that are proving to shape the industry. Thanks
OpenAI’s ChatGPT has been pretty much constantly in the headlines for the past couple of years, and the highly-sophisticated technology has dominated the AI landscape. However, a new, recently-released Chinese
OpenAI, the company behind ChatGPT, is making a surprising move – its first-ever television advertisement will air during the Super Bowl. Known for its rapid growth through word-of-mouth and product
The way businesses connect with customers is shifting faster than ever. AI, personalisation, and social media engagement are now the driving forces behind marketing success in 2025. Companies that embrace
Publicis Groupe, one of the world’s largest advertising firms, is doubling down on artificial intelligence (AI) to maintain its competitive edge. The company has announced plans to invest 100 million
As digital marketing continues to evolve, artificial intelligence (AI), hyper-personalisation, and social media engagement are taking centre stage in 2025. A recent report by IAB Spain and Adevinta highlights how
S4 Capital, the digital advertising group founded by Sir Martin Sorrell, has sought to reassure investors that its business remains on track, even as artificial intelligence (AI) reshapes the way
The beauty industry is undergoing a digital revolution, and artificial intelligence (AI) is at the heart of this transformation. From hyper-personalised skincare solutions to virtual try-ons, AI is reshaping how
The advertising world is on the verge of a revolution, with artificial intelligence (AI) poised to redefine how campaigns are created, delivered, and optimised. Industry leaders are predicting that 2025
The advertising industry has long been dominated by large agencies driving creative campaigns for the biggest brands. However, the recent announcement of a £13 billion merger between Omnicom Group and
Gannett, the media giant behind USA Today and several regional newspapers, has announced the closure of its product review site, Reviewed. The decision comes amidst criticism over the site’s alleged
Coca-Cola has stepped into the spotlight with its AI-powered holiday advertising campaign, drawing both admiration and criticism. This year, the brand chose to use artificial intelligence to generate festive visuals
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