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By Affiverse
Google’s AI-Only Search: A New Landscape for Affiliate Marketers?
Google’s recent introduction of an AI-only search mode, powered by the Gemini 2.0 model, could, if it takes off, mark a pretty significant change in how internet users—worldwide—access information. This... Read More
Article
• March 13, 2025
By Affiverse
How Affiliate Marketers Can Leverage AI to Boost Their Business
Affiliate marketing is always evolving, and a lot of this evolution is driven by advances in technology and shifts in consumer behavior. In the last few years, artificial intelligence (AI)... Read More
Affiverse Partner
Article
• March 7, 2025
By Affiverse
How AI is Transforming Modern Marketing Strategies
Marketing has always been about understanding people – what they want, what catches their attention, and what makes them take action. But today, artificial intelligence (AI) is changing the game... Read More
Article
• February 28, 2025
By Affiverse
Key insights from HubSpot’s 2025 State of Marketing report: What affiliate marketers need to know  
The digital marketing landscape is always changing, and HubSpot’s 2025 State of Marketing Report provides a comprehensive look at the key trends that are proving to shape the industry. Thanks... Read More
Article
• February 18, 2025
By Affiverse
China’s DeepSeek AI threatens Western models—what it means for affiliate marketing
OpenAI’s ChatGPT has been pretty much constantly in the headlines for the past couple of years, and the highly-sophisticated technology has dominated the AI landscape. However, a new, recently-released Chinese... Read More
Article
• February 7, 2025
By Affiverse
OpenAI Makes Super Bowl Advertising Debut
OpenAI, the company behind ChatGPT, is making a surprising move – its first-ever television advertisement will air during the Super Bowl. Known for its rapid growth through word-of-mouth and product... Read More
Article
• February 6, 2025
By Affiverse
AI, personalisation and social media are reshaping marketing in 2025
The way businesses connect with customers is shifting faster than ever. AI, personalisation, and social media engagement are now the driving forces behind marketing success in 2025. Companies that embrace... Read More
Article
• February 6, 2025
By Affiverse
Publicis Bets on AI to Stay Ahead in the Advertising Industry
Publicis Groupe, one of the world’s largest advertising firms, is doubling down on artificial intelligence (AI) to maintain its competitive edge. The company has announced plans to invest 100 million... Read More
Article
• February 4, 2025
By Affiverse
AI, Personalisation, and Social Media: The Key Digital Marketing Trends for 2025
As digital marketing continues to evolve, artificial intelligence (AI), hyper-personalisation, and social media engagement are taking centre stage in 2025. A recent report by IAB Spain and Adevinta highlights how... Read More
Article
• January 29, 2025
By Affiverse
S4 Capital Reassures Investors Amid AI’s Growing Influence on Marketing Budgets
S4 Capital, the digital advertising group founded by Sir Martin Sorrell, has sought to reassure investors that its business remains on track, even as artificial intelligence (AI) reshapes the way... Read More
Article
• January 29, 2025
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Affiverse Partner
Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Podcast
Navigating Finance Partnerships: Insights from Finder’s Stephen Davis
In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the...
Affiverse Partner
Article
Everflow and Skimlinks Unite to Deliver Enhanced Revenue Channels for Premium Brands
New publisher partnership connects leading brands with thousands of vetted publishers to uncover additional revenue streams through Everflow’s Marketplace Everflow, a premier partner marketing platform, has announced a strategic collaboration...
Affiverse Partner
Article
Best Accounting Software for SME Affiliate Entrepreneurs: Sage vs. Top Alternatives  
Running an affiliate marketing business as an SME entrepreneur means balancing global transactions, complex commission structures, and ever-changing tax regulations. While spreadsheets or basic tools might work temporarily, if you’re...
Affiverse Partner
Article
Google updates gambling advertising policy—how it affects affiliates
Google has announced significant updates to its gambling advertising policies which are due to take effect on April 14, 2025. These revisions aim to make gambling-related definitions more clear, while...
Webinar
Webinar Insights: Scaling Smarter & Partnering Better in Lead Generation for 2025
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how...
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....