The advertising industry has long been dominated by large agencies driving creative campaigns for the biggest brands. However, the recent announcement of a £13 billion merger between Omnicom Group and
In the realm of affiliate marketing, the precision of contact information is paramount. Accurate phone numbers not only facilitate seamless communication but also play a crucial role in enhancing marketing
X, the platform formerly known as Twitter, has made headlines with its Creator Revenue Share scheme, designed to reward content creators for their contributions to the platform. Under this program,
Snapchat might not be the first platform that comes to mind for affiliate marketing, but it’s one of the most innovative and engaging social media channels available today. With its
Social media has become an essential tool for affiliate marketers. With billions of users worldwide, platforms like Instagram, TikTok, Facebook, and YouTube offer affiliates unparalleled opportunities to reach targeted audiences,
TikTok continues to dominate the social media world, and its latest move further cements its place as a hub for e-commerce innovation. The platform has enhanced its affiliate marketing features,
TikTok Shop has quickly become a game-changer in the e-commerce world, revolutionising the way people shop online. Since its U.S. launch in September 2023, TikTok’s social shopping feature has gained
Gannett, the media giant behind USA Today and several regional newspapers, has announced the closure of its product review site, Reviewed. The decision comes amidst criticism over the site’s alleged
TikTok recently announced a significant milestone, now boasting a staggering 175 million monthly active users across Europe. This achievement not only underscores the platform’s growing influence in the region but
Coca-Cola has stepped into the spotlight with its AI-powered holiday advertising campaign, drawing both admiration and criticism. This year, the brand chose to use artificial intelligence to generate festive visuals
A legal battle between two influencers has sparked debates that could change the influencer marketing landscape. Alyssa Sheil and Sydney Nicole Gifford, prominent creators in the Amazon influencer space, are
Bluesky, the decentralised social media platform backed by Twitter co-founder Jack Dorsey, has been gaining traction as a promising alternative to traditional networks like Twitter and Instagram. With its focus
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