For brands looking to make an impact in China, simply launching products and running ads isn’tenough. Timing is everything. The country’s cultural calendar is packed with key moments that drive
The digital marketing landscape is always changing, and HubSpot’s 2025 State of Marketing Report provides a comprehensive look at the key trends that are proving to shape the industry. Thanks
Marketing isn’t what it used to be. Strategies that worked a few years ago no longer get the same results. Businesses that want to stay ahead are using AI, SEO,
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how
OpenAI’s ChatGPT has been pretty much constantly in the headlines for the past couple of years, and the highly-sophisticated technology has dominated the AI landscape. However, a new, recently-released Chinese
OpenAI, the company behind ChatGPT, is making a surprising move – its first-ever television advertisement will air during the Super Bowl. Known for its rapid growth through word-of-mouth and product
The way businesses connect with customers is shifting faster than ever. AI, personalisation, and social media engagement are now the driving forces behind marketing success in 2025. Companies that embrace
Publicis Groupe, one of the world’s largest advertising firms, is doubling down on artificial intelligence (AI) to maintain its competitive edge. The company has announced plans to invest 100 million
TikTok has evolved far beyond its origins as a short-form video platform. What started as an entertainment app has now become a major player in the e-commerce space, with TikTok
As digital marketing continues to evolve, artificial intelligence (AI), hyper-personalisation, and social media engagement are taking centre stage in 2025. A recent report by IAB Spain and Adevinta highlights how
S4 Capital, the digital advertising group founded by Sir Martin Sorrell, has sought to reassure investors that its business remains on track, even as artificial intelligence (AI) reshapes the way
It should come as no shock to learn that the beauty industry revolves around aesthetics, trends, and consumer trust—all things that align perfectly with the fast-paced and dynamic world of
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