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Interviews

Conversations with industry pioneers, innovators, and decision-makers driving change, featuring insights from partners.
By Affiverse
Giannis Koutivas: How to get started with affiliate marketing
Words by Giannis Koutivas, KingBet Media There is no one-size-fits-all approach to affiliate marketing. In fact, I’m sure that you have already read many different perceptions on how to be... Read More
Article
• May 1, 2020
By Affiverse
Digital Party Mixer Q&A: Lee-Ann Johnstone
You might recall that last week, we announced that our CEO Lee-Ann Johnstone is hosting an online networking party next month.  Taking place on the evening of 22nd May 2020, between... Read More
Article
• April 30, 2020
By Affiverse
Three Questions Podcast: Atanas Tanev, WEBSA Ltd.
In this edition of the Three Questions Podcast, Lee-Ann Johnstone speaks to Atanas Tanev. Atanas is the owner of WEBSA Ltd. Atanas has already spoken about two of the affiliate... Read More
Article
• April 21, 2020
By Affiverse
Affiliate Spotlight: Teamwork Content seeks to grow iGaming industry through localised content services
Words by Nemanja Lazarevic, Founder of Teamwork  You don’t need me to tell you that the iGaming industry is huge these days. And you probably don’t need me to tell... Read More
Article
• April 20, 2020
By Affiverse
Affiliate Spotlight: Eric Stoop on affiliate marketing in Spain and Italy
In this edition of Affiliate Spotlight, we again place the focus on Eric Stoop. Eric is Co-Founder of Infinleads SL, a lead generation company with multiple affiliate sites.  Two markets... Read More
Article
• April 15, 2020
By Affiverse
Affiliate Spotlight: Jonas Molander, SlotCatalog
For much of the industry’s history, slots have been a key part of gambling. So, when more online operators emerged, it’s unsurprising that this offline favourite went digital.  The sheer... Read More
Article
• April 2, 2020
By Affiverse
Affiliate spotlight: Affise on “addressing the technological challenges in iGaming”
You might recall that at iGB Affiliate London in February, we held a #SelfiewithLee competition. We invited delegates to take a picture with our CEO Lee-Ann Johnstone and share it... Read More
Article
• March 30, 2020
By Affiverse
Affiliate Spotlight: Atanas Tanev, Silentbet
In this edition of Affiliate Spotlight, we speak to Atanas Tanev about another of his affiliate sites – Silentbet. Silentbet offers not just multiple bookmaker reviews, but also various mobile app... Read More
Article
• March 19, 2020
By Affiverse
Affiliate Spotlight: onlinecasinosportugal.pt
In this edition of Affiliate Spotlight, we delve deeper into the Portuguese market. To get an affiliate’s perspective, we spoke to Eric Stoop – Infinileads SL co-founder. Eric shares his... Read More
Article
• March 12, 2020
By Affiverse
The Three Questions Podcast: Andrew Wolfington, Vig it
It’s difficult to keep track of how many US states are pushing for sports betting regulation now. But one’s thing for sure – players have responded well since the repeal... Listen Now
Podcast
• March 10, 2020
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Article
10 Ways of Becoming an Affiliate Without a Blog
Beyond the Blog: 10 Ingenious Ways to Succeed as an Affiliate Marketer Without Writing a Single Post The affiliate marketing world has a well-worn path: start a blog, build traffic,...
Podcast
Affiliate Trends Unpacked: What We’ve Learned This Season
As Season 20 of the Affiliate Marketing Podcast concludes, host Lee-Ann Johnstone looks back at the wealth of insights shared by industry trailblazers across ten compelling episodes. From content creators...
Affiverse Partner
Article
IPL 2025: The Basics of Driving Traffic for the Indian Premier League by PIN-UP Partners
Landing pages, traffic sources, and maximum profit Sports have always been about big audiences — and today, those audiences go way beyond stadiums. Take the Super Bowl, for example. The...
Webinar
Webinar: Attracting and Retaining Affiliates with Seamless Payment Experiences
In a recent webinar, industry experts Teddy Ludmer, Senior Alliance Manager at Tipalti, and Ioana Chirnogeanu, Head of Publisher Development EMEA at Everflow, shared invaluable insights on how payment systems...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Woman studying on laptop
Article
Influencer Marketing Goes to Uni: Why “Becoming an Influencer” is Now a Legit Career Path
If you’d told a university careers adviser 10 years ago that one day students would be enrolling in degree-level courses on how to become an influencer, they probably would’ve laughed....
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
The Boston Consulting Group Matrix: A Strategic Framework for Affiliate Marketers
With limited time and resources, affiliate marketers must make calculated choices about where to focus their efforts—whether they’re managing a portfolio of niche sites or multiple content sections within a...