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Interviews

Conversations with industry pioneers, innovators, and decision-makers driving change, featuring insights from partners.
By Affiverse
Affiliate Spotlight: Will Edwards, Betify
In this edition of Affiliate Spotlight, we speak to Will Edwards – Owner of Betify. Betify is a new tool which allows operators to create UKGC-compliant ads, before passing these on for their affiliates to... Read More
Article
• September 29, 2020
By Affiverse
Affiliate Spotlight: Zigmas Pekarskas, SmartBettingGuide.com
In today’s Affiliate Spotlight, we speak to Zigmas Pekarskas – Founder of SmartBettingGuide.com. His website compares bookmakers from across the globe, while also providing betting tips to sports fans.  Zigmas discusses the idea... Read More
Article
• September 24, 2020
By Affiverse
Affiliate Spotlight: Jens Bøg Hokka, casinopenge.dk
In today’s Affiliate Spotlight, we speak to Jens Bøg Hokka of casinopenge.dk. Jens started this casino comparison site two decades ago.  Jens discusses the opportunities he saw in the Danish... Read More
Article
• September 22, 2020
By Affiverse
Affiliate Spotlight: What’s next for sports betting affiliates?
When the COVID-19 pandemic brought major events to a standstill, sports betting affiliates were presented with an unprecedented set of problems that forced them to rethink their approach.  Ahead of... Read More
Article
• September 8, 2020
By Affiverse
The 3 Questions Podcast: Stacy L. Carlson, Smile
In this episode of The 3 Questions Podcast, Lee-Ann Johnstone sits down with Stacy Carlson of Smile. Stacy is involved in the operations of TextExpander, a content marketing tool used... Read More
Article
• August 13, 2020
By Affiverse
Introducing Cristel Guajardo, our new Business Development Manager
This week we welcome Cristel Guajardo who has joined our team to support the growth and development of our new community offering as Business Development Manager.  Cristel has a significant background in... Read More
Article
• August 5, 2020
By Affiverse
The 3 Questions Podcast: Neil Walker, Engage
Hi, hello – we have another episode of The 3 Questions Podcast for you. Today, Lee-Ann Johnstone sits down with Neil Walker of Engage. Engage is a new tool on... Listen Now
Podcast
• July 28, 2020
By Affiverse
Affiliate Spotlight: Felipe del Pino, Buen Paso Media
In this edition of Affiliate Spotlight, we caught up with Buen Paso Media Co-Founder and Managing Director Felipe del Pino. Before founding his own company, Felipe had spent time as... Read More
Article
• July 9, 2020
By Affiverse
Affiliate Spotlight: Neil Walker, Engage
Engage is the brand new affiliate discovery platform which is designed to help iGaming operators identify new affiliate opportunities at scale using machine learning technology. Following its launch, we caught... Read More
Article
• July 8, 2020
By Affiverse
RAiG announces support for UK gambling affiliate licensing or registration
Responsible Affiliates in Gaming (RAiG) has announced its support for the introduction of a statutory licensing or registration regime for UK affiliates, should this happen. Their support would be subject... Read More
Article
• June 30, 2020
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Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Podcast
Navigating Finance Partnerships: Insights from Finder’s Stephen Davis
In this episode, Lee-Ann Johnstone interviews Stephen Davis from Finder.com, discussing the intricacies of finance affiliate marketing. Stephen shares his journey into the finance sector, the current state of the...
Affiverse Partner
Article
Everflow and Skimlinks Unite to Deliver Enhanced Revenue Channels for Premium Brands
New publisher partnership connects leading brands with thousands of vetted publishers to uncover additional revenue streams through Everflow’s Marketplace Everflow, a premier partner marketing platform, has announced a strategic collaboration...
Affiverse Partner
Article
Best Accounting Software for SME Affiliate Entrepreneurs: Sage vs. Top Alternatives  
Running an affiliate marketing business as an SME entrepreneur means balancing global transactions, complex commission structures, and ever-changing tax regulations. While spreadsheets or basic tools might work temporarily, if you’re...
Affiverse Partner
Article
Google updates gambling advertising policy—how it affects affiliates
Google has announced significant updates to its gambling advertising policies which are due to take effect on April 14, 2025. These revisions aim to make gambling-related definitions more clear, while...
Webinar
Webinar Insights: Scaling Smarter & Partnering Better in Lead Generation for 2025
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how...
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....