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Interviews

Conversations with industry pioneers, innovators, and decision-makers driving change, featuring insights from partners.
By Affiverse
Affiliate Spotlight: Kingbet Media, Doing the right things, right.
In 2020 marketing trends are evolving faster than ever before. Technology is changing as a well and at a breathtaking pace! The iGaming industry is no exception. Given the fact... Read More
Article
• October 20, 2020
By Affiverse
Affiliate Spotlight: David Archer, WhichBookie.co.uk
Today we speak to David Archer of WhichBookie.co.uk. Recently, David brought on Southampton FC legend Matthew Le Tissier as an ambassador for the website.  In addition to the high-profile partnership, WhichBookie is also working on... Read More
Article
• September 30, 2020
By Affiverse
Affiliate Spotlight: Will Edwards, Betify
In this edition of Affiliate Spotlight, we speak to Will Edwards – Owner of Betify. Betify is a new tool which allows operators to create UKGC-compliant ads, before passing these on for their affiliates to... Read More
Article
• September 29, 2020
By Affiverse
Affiliate Spotlight: Zigmas Pekarskas, SmartBettingGuide.com
In today’s Affiliate Spotlight, we speak to Zigmas Pekarskas – Founder of SmartBettingGuide.com. His website compares bookmakers from across the globe, while also providing betting tips to sports fans.  Zigmas discusses the idea... Read More
Article
• September 24, 2020
By Affiverse
Affiliate Spotlight: Jens Bøg Hokka, casinopenge.dk
In today’s Affiliate Spotlight, we speak to Jens Bøg Hokka of casinopenge.dk. Jens started this casino comparison site two decades ago.  Jens discusses the opportunities he saw in the Danish... Read More
Article
• September 22, 2020
By Affiverse
Affiliate Spotlight: What’s next for sports betting affiliates?
When the COVID-19 pandemic brought major events to a standstill, sports betting affiliates were presented with an unprecedented set of problems that forced them to rethink their approach.  Ahead of... Read More
Article
• September 8, 2020
By Affiverse
The 3 Questions Podcast: Stacy L. Carlson, Smile
In this episode of The 3 Questions Podcast, Lee-Ann Johnstone sits down with Stacy Carlson of Smile. Stacy is involved in the operations of TextExpander, a content marketing tool used... Read More
Article
• August 13, 2020
By Affiverse
Introducing Cristel Guajardo, our new Business Development Manager
This week we welcome Cristel Guajardo who has joined our team to support the growth and development of our new community offering as Business Development Manager.  Cristel has a significant background in... Read More
Article
• August 5, 2020
By Affiverse
The 3 Questions Podcast: Neil Walker, Engage
Hi, hello – we have another episode of The 3 Questions Podcast for you. Today, Lee-Ann Johnstone sits down with Neil Walker of Engage. Engage is a new tool on... Listen Now
Podcast
• July 28, 2020
By Affiverse
Affiliate Spotlight: Felipe del Pino, Buen Paso Media
In this edition of Affiliate Spotlight, we caught up with Buen Paso Media Co-Founder and Managing Director Felipe del Pino. Before founding his own company, Felipe had spent time as... Read More
Article
• July 9, 2020
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Article
10 Ways of Becoming an Affiliate Without a Blog
Beyond the Blog: 10 Ingenious Ways to Succeed as an Affiliate Marketer Without Writing a Single Post The affiliate marketing world has a well-worn path: start a blog, build traffic,...
Podcast
Affiliate Trends Unpacked: What We’ve Learned This Season
As Season 20 of the Affiliate Marketing Podcast concludes, host Lee-Ann Johnstone looks back at the wealth of insights shared by industry trailblazers across ten compelling episodes. From content creators...
Affiverse Partner
Article
IPL 2025: The Basics of Driving Traffic for the Indian Premier League by PIN-UP Partners
Landing pages, traffic sources, and maximum profit Sports have always been about big audiences — and today, those audiences go way beyond stadiums. Take the Super Bowl, for example. The...
Webinar
Webinar: Attracting and Retaining Affiliates with Seamless Payment Experiences
In a recent webinar, industry experts Teddy Ludmer, Senior Alliance Manager at Tipalti, and Ioana Chirnogeanu, Head of Publisher Development EMEA at Everflow, shared invaluable insights on how payment systems...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Woman studying on laptop
Article
Influencer Marketing Goes to Uni: Why “Becoming an Influencer” is Now a Legit Career Path
If you’d told a university careers adviser 10 years ago that one day students would be enrolling in degree-level courses on how to become an influencer, they probably would’ve laughed....
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
The Boston Consulting Group Matrix: A Strategic Framework for Affiliate Marketers
With limited time and resources, affiliate marketers must make calculated choices about where to focus their efforts—whether they’re managing a portfolio of niche sites or multiple content sections within a...