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Conversations with industry pioneers, innovators, and decision-makers driving change, featuring insights from partners.
By Affiverse
The Power of Gifting in iGaming: Personalisation, Data & Building Loyalty
The iGaming industry is constantly evolving, with operators finding new ways to engage players and foster loyalty. One of the most effective yet often overlooked strategies is gifting—a tool that... Read More
Article
• February 17, 2025
By Affiverse
Secrets to Building Loyal Affiliate & Customer Audiences
In this episode, Lee-Ann interviews Holly Hayes, the trailblazing creative personal brand strategist and social media guru responsible for the global growth of Diary of a CEO – Steven Bartlett’s... Listen Now
Podcast
• January 16, 2025
By Affiverse
Media 24 CEO, Martins Lasmanis, Reflects on Three Years of Award-Winning Growth
Within three years, Media 24 has become a leading company in the iGaming affiliate marketing. Martins Lasmanis, CEO of the company, talks about challenges, industry awards, and the company’s goals…... Read More
Article
• December 17, 2024
By Affiverse
Insights From the AWC Affiliate Event in Bangkok and Trends Shaping 2025
In this interview Parul Bhargava, the visionary CEO of vCommission, gives her thoughts on the AWC Affiliate Event in Bangkok. She shares some standout moments, offers insights on the evolving... Read More
Article
• December 16, 2024
By Affiverse
Shaping 2025: Lana on Event Marketing, Career Growth, and PIN-UP Partners’ Bold Vision
In recent years, the industry has seen innovative events that set new standards and strengthened brands in competitive markets. Behind these achievements are skilled professionals like Lana, the Head of... Read More
Article
• December 16, 2024
By Emma Roberts
Transparency in iGaming: Game Lounge CTO on Building Trust Through Data Integrity
In the dynamic iGaming industry, data transparency has become essential for fostering trust and collaboration between affiliates and operators – and data reporting is undergoing a significant transformation. Keith Cassar,... Read More
Affiverse Partner
Article
• December 10, 2024
By Emma Roberts
Protecting Profits: Tackling Affiliate Fraud in iGaming With Anura
Affiliate marketing fraud is a big problem in iGaming. Fraud is a growing problem, especially in high-paying industries like iGaming. Recently, Lee-Ann Johnstone and Leanna Klyne, Agency Director from Affiverse,... Read More
Article
• November 27, 2024
By Emma Roberts
Behind the Scenes of Online Gambling: Exclusive Insights from Steven Madden at Bonus.org
In this exclusive interview, we speak with Steven Madden, the Head of Content (Betting) at Bonus.org, a seasoned professional with over 20 years of experience in the online gambling industry.... Read More
Article
• November 7, 2024
By Emma Roberts
Beyond the Social Algorithm: How Influencers can reclaim control of their brand and E-commerce future
Content creators and influencers are finding themselves increasingly pulled in multiple directions. Beyond simply creating content, they are now also managing their own e-commerce stores, selling their own branded products,... Read More
Article
• October 15, 2024
By Affiverse
Interview with Joonas Karhu on the Rise of Live Casinos
As live casino gaming continues to captivate players worldwide, the iGaming industry is seeing a surge in demand for immersive, real-time casino experiences. Players now seek the thrill and authenticity... Read More
Article
• October 1, 2024
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Affiverse Partner
Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Affiverse Partner
Article
Everflow and Skimlinks Unite to Deliver Enhanced Revenue Channels for Premium Brands
New publisher partnership connects leading brands with thousands of vetted publishers to uncover additional revenue streams through Everflow’s Marketplace Everflow, a premier partner marketing platform, has announced a strategic collaboration...
Affiverse Partner
Article
Best Accounting Software for SME Affiliate Entrepreneurs: Sage vs. Top Alternatives  
Running an affiliate marketing business as an SME entrepreneur means balancing global transactions, complex commission structures, and ever-changing tax regulations. While spreadsheets or basic tools might work temporarily, if you’re...
Affiverse Partner
Article
Google updates gambling advertising policy—how it affects affiliates
Google has announced significant updates to its gambling advertising policies which are due to take effect on April 14, 2025. These revisions aim to make gambling-related definitions more clear, while...
Webinar
Webinar Insights: Scaling Smarter & Partnering Better in Lead Generation for 2025
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how...
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....