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The latest trends, regulations, and opportunities in the fast-growing iGaming sector, with insights from partners.
By Affiverse
Unveiling B2B Marketing Challenges and Trends in the iGaming Industry in 2024: EvenBet Insights
In 2024, the revenue from the Games market is projected to reach US$455.30bn. To maintain such growth and concur with other industries, the landscape of B2B marketing in iGaming is... Read More
Article
• June 3, 2024
By Affiverse
Trial and Error Methods in Scandinavian Gambling – Who Is Regulating It Best?
The Gambling industry in Scandinavia has seen some of the strictest regulations. In this article, we will take a closer look at the positive and negative sides of each of... Read More
Article
• May 29, 2024
By Affiverse
Discovering AFFTER: Innovation and Exclusivity in Affiliate Marketing
Constantine Ivanchuk, SEO Affiliates Team Lead at AFFTER joins Lee-Ann to discuss the unique approach of AFFTER as an invite-only affiliate program in the iGaming space. This episode focuses on... Listen Now
Podcast
• May 23, 2024
By Affiverse
Blask Revolutionises iGaming Analytics with AI-Powered Insights
Blask, a pioneering company in iGaming analytics, has announced the launch of its groundbreaking AI-based market analytics tool designed specifically for the iGaming industry. This cutting-edge solution empowers iGaming operators,... Read More
Article
• May 14, 2024
By Affiverse
Webinar Rewind | Understanding the Power of Game Selections
Recently, Affiverse CEO Lee-Ann Johnstone was joined by Connor Blinman, Head of Games at Gaming Corps to talk about understanding the power of game selections and what all iGaming Affiliate... Watch Now
Webinar
• May 9, 2024
58:00
By Affiverse
LeoVegas Still Tops Searches Despite Norway Exit
LeoVegas is one of the Swedish flagman betting companies that has gained popularity across Scandinavia, due to its high quality services and aggressive marketing. But there is one country where... Read More
Article
• May 8, 2024
By Affiverse
Mate Affiliates’ “Last Man Standing” Hits One-Year Milestone
One year has passed since Mate Affiliates unveiled “Last Man Standing,” a high-speed race to victory for a Lamborghini Huracán EVO. “Celebrating this milestone, the focus shifts to the players... Read More
Article
• April 29, 2024
By Affiverse
Spotlight on Empire.io
Empire.io is a versatile online gaming platform that caters to crypto and traditional game fans. VPN-friendly and boasting 4,500+ games, they offer an engaging gaming experience for everyone. Players enjoy... Read More
Article
• April 16, 2024
By Affiverse
Tracking Debate and Shifting Affiliate Paradigms
In this episode, Lee-Ann Johnstone interviews Richard Dennys, CEO of Game Lounge, about his experience in the affiliate marketing industry. They discuss the differences between iGaming and eCommerce marketing strategies,... Listen Now
Podcast
• April 11, 2024
By Affiverse
Boost Your Profits: Boss Partners’ Daily iPhone Sprint
Looking for a new way to unlock explosive traffic growth? Introducing the Daily iPhone Sprint – the Boss Partners’ new dynamic campaign designed to reward your engagement. Here’s how it... Read More
Article
• April 9, 2024
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Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Podcast
B2B Affiliate Marketing Strategies for Global Growth
In this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships,...
Affiverse Partner
Article
How To Break Into Top Media Buying
Words: Iryna Teut, Head of HR Pin-Up Traffic In 2025, iGaming is one of the fastest-growing and most in-demand industries for people who want to build a career in international...
Affiverse Partner
Article
Best Accounting Software for SME Affiliate Entrepreneurs: Sage vs. Top Alternatives  
Running an affiliate marketing business as an SME entrepreneur means balancing global transactions, complex commission structures, and ever-changing tax regulations. While spreadsheets or basic tools might work temporarily, if you’re...
Affiverse Partner
Article
Google updates gambling advertising policy—how it affects affiliates
Google has announced significant updates to its gambling advertising policies which are due to take effect on April 14, 2025. These revisions aim to make gambling-related definitions more clear, while...
Webinar
Webinar Insights: Scaling Smarter & Partnering Better in Lead Generation for 2025
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how...
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....