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By Affiverse
‘Historic partnership’ formed between Yahoo Sports and MGM as heavyweights come together
While looking to emulate the overall successes of fantasy sports operators FanDuel and DraftKings in sports betting, a ‘historic partnership’ has been created within two of the industries biggest giants, Yahoo Sports and MGM Resorts.... Read More
Article
• October 29, 2019
By Affiverse
PA and PandaScore connect in deal which will enhance esports betting
Multimedia content provider, PA Media has agreed a strategic partnership with esports statistics and odds specialist, PandaScore, in a move where the two parties have said they will allow operators... Read More
Article
• September 12, 2019
By Affiverse
DMF Panel Preview: Esports – is it really a revenue opportunity for traditional affiliates?
There are only four more weeks to go until the second edition of the SBC Digital Marketing Forum (DMF), and in the run up to the event, we are carrying... Read More
Article
• August 22, 2019
By Affiverse
Study shows under-16’s dominate esports gambling Twitter engagement
Operators, regulators and technology companies have been urged to act after a study has discovered that nearly 50% of worldwide social media users who engage with esports betting posts on... Read More
Article
• August 20, 2019
By Affiverse
New report calls for rethink on esports advertising strategies
Bookmakers across the UK are being forced to rethink their current advertising strategies associated with esports tournaments/events following a new report commissioned by cross-party think tank Demos and the Department... Read More
Article
• August 20, 2019
By Affiverse
Luckbox strengthens esportsbook with eight new games
Esports betting platform Luckbox has confirmed that it has strengthened its games portfolio after adding an additional eight games on its Luckbox esportsbook.  Players can now wager bets on eleven... Read More
Article
• July 23, 2019
By Affiverse
Paul Redeye expects real-money betting to play a role in esports
Betting has a role to play in the growth of esports if it’s done right – according to Paul “Redeye” Chaloner. The reputation of esports gambling has been damaged by... Read More
Article
• June 28, 2019
By Affiverse
Twitch acquires Bebo to gain firmer grip on eSports streaming
Amazon-based social video streaming company, Twitch has acquired Bebo’s latest incarnation, an eSports streaming software. Bebo was launched in 2005 by Michael and Xochi Birch and its success predates that of market... Read More
Article
• June 19, 2019
By Affiverse
Luckbox CEO calls for industry-wide collaboration to combat esports corruption
According to Lars Lien, founder and CEO of esports betting operator Luckbox.com, regulated gambling operators have an obligation to combat corruption in esports in a move to clean up its reputation... Read More
Article
• June 17, 2019
By Affiverse
Vie.gg Snack Week 4 – The Future of eSports for Affiliates
For the fourth entry to our Vie.gg snack series, the company has given us insight into what is to come for the eSports industry and what this means for affiliates. We’ve spoken... Read More
Article
• May 28, 2019
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Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....