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Lee-Ann Johnstone - Founder of Affiverse
In this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships, the challenges of global program execution, and the need for innovative commission structures. Alexander shares insights on creating a community around affiliate programs and offers valuable tips for affiliate managers. The conversation also touches on future trends in B2B affiliate marketing, emphasising the role of technology, content-driven affiliates, and the significance of human interaction in building successful partnerships.
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By Affiverse
The Affiliate Marketing Podcast: Marc Wood (1account)
In the latest episode of The Affiliate Marketing Podcast, Lee-Ann Johnstone speaks to Marc Wood – Sales and Marketing Director for 1account. The two discuss the following: How 1account’s age... Listen Now
Podcast
• September 17, 2020
By Affiverse
The Affiliate Marketing Podcast: Martyn Hannah (Ghostfoundry)
In the latest episode of The Affiliate Marketing Podcast, Lee-Ann Johnstone sits down with content marketing expert Martyn Hannah – Founder of Ghostfoundry. The two discuss the following: Content managers... Listen Now
Podcast
• August 28, 2020
By Affiverse
Rightlander and Lee-Ann Johnstone on the role of compliance in affiliate marketing
Recently, Affiverse CEO Lee-Ann Johnstone sat down with affiliate marketing compliance specialist Rightlander. She spoke to Marketing Manager Shenaly Amin, as well as Product Advisor Brean Wilkinson. As well as... Listen Now
Podcast
• August 19, 2020
By Affiverse
The 3 Questions Podcast: Neil Walker, Engage
Hi, hello – we have another episode of The 3 Questions Podcast for you. Today, Lee-Ann Johnstone sits down with Neil Walker of Engage. Engage is a new tool on... Listen Now
Podcast
• July 28, 2020
By Affiverse
The 3 Questions Podcast – Digital Marketing Experts Martin Calvert & Sharon McFarlane
In this edition of The 3 Questions Podcast, affiliate marketing veteran Lee-Ann Johnstone caught up with Martin Calvert and Stuart McFarlane. Martin is the Marketing Director for ICS Digital, while... Listen Now
Podcast
• July 7, 2020
By Affiverse
The 3 Questions Podcast: Kim Hultman and Tobias Svensen, CasinoGrounds
Earlier this month, CasinoGrounds Co-Founder Kim Hultman raised €47,000 to aid the fight against COVID-19. Hultman achieved this through a 24-hour charity live stream. He and a friend Blanco, a... Listen Now
Podcast
• June 25, 2020
By Affiverse
The Three Questions Podcast: Andrew Wolfington, Vig it
It’s difficult to keep track of how many US states are pushing for sports betting regulation now. But one’s thing for sure – players have responded well since the repeal... Listen Now
Podcast
• March 10, 2020
By Affiverse
The Three Questions Podcast: Better Collective
Ahead of next Thursday’s Greek Bookmaker Awards, Lee-Ann Johnstone sits down with Kyriakos Fourniadis. Now Director of Strategy at Better Collective, Fourniadis previously owned Betarades.gr – one of Greece’s most popular... Listen Now
Podcast
• January 17, 2020
By Affiverse
The Three Questions Podcast: AmericanGambler.com
In the latest episode of The Three Questions Podcast, Lee-Ann Johnstone sits down with AmericanGambler.com‘s Alexander Kostin. Alex speaks about why he chose to launch a US-facing affiliate site, along... Listen Now
Podcast
• January 17, 2020
By Affiverse
The Three Questions Podcast: Better Collective
In the third and final Three Questions Podcast for Responsible Gambling Week, Lee-Ann Johnstone meets Jesper Søgaard. Jesper is the CEO and co-founder of Better Collective.  Jesper discusses the important role that... Listen Now
Podcast
• November 13, 2019
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Webinar Insights: Scaling Smarter & Partnering Better in Lead Generation for 2025
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how...
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Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
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Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....