Affordability checks are a hot topic in the gambling industry—especially in markets like the UK, where regulators are increasingly pushing for stricter player protection measures. These checks are designed to
Amazon is once again shaking up the world of online advertising and e-commerce. The retail giant has launched a Native Commerce Advertising (NCA) pilot programme, partnering with major publishers like
Digital marketing is more competitive than ever. With brands fighting for attention across multiple platforms, those that don’t adapt are quickly left behind. Understanding what competitors are doing—and more importantly,
Many advertisers are still relying too heavily on coupon and loyalty sites to grow their affiliate programs. It seems to be the easy way to gain growth and whilst these
The iGaming industry is constantly evolving, with operators finding new ways to engage players and foster loyalty. One of the most effective yet often overlooked strategies is gifting—a tool that
Valentine’s Day isn’t just about flowers and chocolates—it’s about showing appreciation, fostering relationships, and keeping the love alive. In affiliate marketing, the same principles apply. Your affiliates are the backbone
Affiliate marketing has long been associated with consumer-facing industries like fashion, beauty, and tech gadgets. But in recent years, B2B affiliate marketing has emerged as a promising yet challenging space.
The health and wellness industry has seen exponential growth in recent years, driven by an increased focus on personal well-being, fitness, and holistic health practices. For affiliate marketers, this presents
No longer just about networks, platforms, or tools, success in the affiliate marketing space is now about strategy, adaptability, and empowered teams that can drive revenue growth, expand reach, and
Jimmy Donaldson, better known as MrBeast, is one of the most influential YouTubers in the world. With over 350 million subscribers and billions of views, his content is a masterclass
As digital marketing continues to evolve, artificial intelligence (AI), hyper-personalisation, and social media engagement are taking centre stage in 2025. A recent report by IAB Spain and Adevinta highlights how
Affiliate marketing is undergoing a major shift. Privacy regulations like GDPR and CCPA, combined with the ongoing phase-out of third-party cookies, are making traditional tracking methods obsolete. Brands that once
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