When it comes to marketing online, big retailers are always looking for new ways to boost their sales. One method that’s become increasingly popular is affiliate marketing. But what exactly
Affiliate marketing has become a staple in the retail industry, offering a performance-based marketing strategy where affiliates earn a commission for driving sales or traffic to a retailer’s website. However,
The fashion industry is a fast-moving runway of ever-shifting trends that move with the seasons. These hold much influence over so much of what we see in retail and what
As we end 2024, several key trends are shaping the landscape of affiliate marketing for the year ahead. Understanding these trends is crucial for retailers looking to stay ahead in
In today’s digital age, the retail landscape is constantly evolving. With the rise of e-commerce and the increasing importance of online shopping, retailers are seeking new and innovative ways to reach
In this article, we bring you some all-important tips and takeaways for Affiliates and Affiliate Managers. Affiliate marketing thrives on strategic planning, and one of the most influential factors in
Black Friday 2024 has brought intense competition to the digital advertising space, with platforms like Temu and Shein aggressively bidding on competitors’ keywords. This fierce rivalry has driven up online
As Black Friday and Cyber Monday fast approach, affiliates often focus on the immediate surge in traffic and conversions. But high-quality, evergreen content tailored for this peak season can continue
The holiday season is always a critical period for affiliate marketers, but 2024 is set to bring new challenges and opportunities. With a shorter holiday shopping window, intense competition for
Retail media has become a hot topic in the digital marketing world. With the rapid rise of e-commerce and changing consumer behaviours, retailers are transforming into digital advertising platforms, giving
In a significant move within the digital marketing and commerce landscape, Publicis Groupe has announced the acquisition of Mars United Commerce, the world’s largest independent commerce marketing company. This acquisition,
The digital marketing landscape continues to move forward, with platforms continually innovating to capture consumer attention. Recently, two giants, TikTok and Amazon, have made significant strides in the affiliate marketing
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