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Strategies, trends, and expert advice to help brands and affiliates thrive in online retail, with insights from partners.
By Affiverse
How Brands Can Reach 70% of Online Shoppers and Drive Greater ROI With Commerce Content Partnerships
Commerce content provides brands and publishers a direct pathway to generating revenue and is crucial in generating awareness and revenue for your brand. This strategic approach gives companies and media... Read More
Article
• May 16, 2024
By Affiverse
Tracking Debate and Shifting Affiliate Paradigms
In this episode, Lee-Ann Johnstone interviews Richard Dennys, CEO of Game Lounge, about his experience in the affiliate marketing industry. They discuss the differences between iGaming and eCommerce marketing strategies,... Listen Now
Podcast
• April 11, 2024
By Affiverse
IAB Europe Releases European Retail Media Measurement Standards for Public Comment
IAB Europe recently announced the release of its European Retail Media Measurement Standards for industry feedback. These standards aim to establish a common framework for measuring and evaluating retail media... Read More
Article
• March 6, 2024
By Affiverse
Coupon Sites: Friend or Foe for eCommerce Brands?
Words: Ben Smye, Head of Marketing at Global Savings Group Are coupon sites a valuable affiliate channel or do they simply cost margin by driving sales from customers that would... Read More
Affiverse Partner
Article
• February 22, 2024
By Affiverse
MiFinity’s eWallet Solutions Changing the Game in Payments Industry
As digital payment methods become more popular, eWallet solutions are no longer just a convenient option but a necessity for customers and businesses worldwide. eWallets are virtual wallets that allow... Read More
Article
• January 16, 2024
By Affiverse
Are Traditional Voucher Code Affiliates Under Existential Threat From Advertisers?
Words: Richard Wright If you’ve been in the affiliate marketing industry for as long as I have (16 years and counting!), voucher code or coupon publishers have consistently dominated affiliate... Read More
Article
• January 11, 2024
By Affiverse
MiFinity Recognised as Delivering the Best Cross-Border Payments Services
MiFinity, the global leader in secure eWallet services, has won the Best Cross-Border Payments Service at the prestigious Payments Awards 2023. The Payments Awards recognises and celebrates companies at the... Read More
Article
• January 3, 2024
By Affiverse
Affiliate Marketing For eCommerce Stores | The Do’s And Dont’s
Back in January, we discussed the topic of eCommerce at our Amplify Summit, with industry experts. We referred to eCommerce as the ‘word of the year’ and we took a... Read More
Article
• December 12, 2023
By Affiverse
How Will the New Google Discounts Search Feature Affect Affiliate Marketers?
Google plays an incredibly important role in the digital ecosystem. It is a key marketing channel for businesses and is a primary route through which customers can connect with brands.... Read More
Article
• November 27, 2023
By Affiverse
Affiliate Marketing on Black Friday | How to Prepare and Profit
We’re entering the busiest time of year for commerce businesses, with Black Friday on November 24th kick-starting the festive shopping period. Affiliate marketing on Black Friday requires adjusting and adapting... Read More
Article
• November 9, 2023
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Ecommerce
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Article
10 Ways of Becoming an Affiliate Without a Blog
Beyond the Blog: 10 Ingenious Ways to Succeed as an Affiliate Marketer Without Writing a Single Post The affiliate marketing world has a well-worn path: start a blog, build traffic,...
Podcast
Affiliate Trends Unpacked: What We’ve Learned This Season
As Season 20 of the Affiliate Marketing Podcast concludes, host Lee-Ann Johnstone looks back at the wealth of insights shared by industry trailblazers across ten compelling episodes. From content creators...
Affiverse Partner
Article
IPL 2025: The Basics of Driving Traffic for the Indian Premier League by PIN-UP Partners
Landing pages, traffic sources, and maximum profit Sports have always been about big audiences — and today, those audiences go way beyond stadiums. Take the Super Bowl, for example. The...
Webinar
Webinar: Attracting and Retaining Affiliates with Seamless Payment Experiences
In a recent webinar, industry experts Teddy Ludmer, Senior Alliance Manager at Tipalti, and Ioana Chirnogeanu, Head of Publisher Development EMEA at Everflow, shared invaluable insights on how payment systems...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Woman studying on laptop
Article
Influencer Marketing Goes to Uni: Why “Becoming an Influencer” is Now a Legit Career Path
If you’d told a university careers adviser 10 years ago that one day students would be enrolling in degree-level courses on how to become an influencer, they probably would’ve laughed....
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
The Boston Consulting Group Matrix: A Strategic Framework for Affiliate Marketers
With limited time and resources, affiliate marketers must make calculated choices about where to focus their efforts—whether they’re managing a portfolio of niche sites or multiple content sections within a...