The digital advertising landscape, much like the broader economy, experienced a significant shake-up during the COVID-19 pandemic. As businesses grappled with the economic uncertainties, many slashed their marketing budgets, leading
The digital marketing landscape continues to move forward, with platforms continually innovating to capture consumer attention. Recently, two giants, TikTok and Amazon, have made significant strides in the affiliate marketing
In the ever-evolving realm of digital marketing, the fashion affiliate blog has emerged as a potent tool for both bloggers and brands. The allure of combining a passion for fashion
Affiliate marketing is integral to retail’s digital strategy, providing unique insights into the customer journey. This thought leadership piece explores how affiliate marketing helps retailers understand and optimize the customer
Are you a retailer looking to expand your reach and boost sales? Affiliate programs might be just what you need. These partnerships can help you tap into new markets and
Digital advertising is booming. As we move through 2024, the growth in digital ad spend shows no signs of slowing down. This trend is evident in both the UK and
As the affiliate marketing channel continues to increase in size, one trend that has been gaining significant traction is the growing importance of “social proof.” Social proof refers to the
Commerce content provides brands and publishers a direct pathway to generating revenue and is crucial in generating awareness and revenue for your brand. This strategic approach gives companies and media
In this episode, Lee-Ann Johnstone interviews Richard Dennys, CEO of Game Lounge, about his experience in the affiliate marketing industry. They discuss the differences between iGaming and eCommerce marketing strategies,
IAB Europe recently announced the release of its European Retail Media Measurement Standards for industry feedback. These standards aim to establish a common framework for measuring and evaluating retail media
Words: Ben Smye, Head of Marketing at Global Savings Group Are coupon sites a valuable affiliate channel or do they simply cost margin by driving sales from customers that would
As digital payment methods become more popular, eWallet solutions are no longer just a convenient option but a necessity for customers and businesses worldwide. eWallets are virtual wallets that allow
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