Digital advertising is booming. As we move through 2024, the growth in digital ad spend shows no signs of slowing down. This trend is evident in both the UK and
As the affiliate marketing channel continues to increase in size, one trend that has been gaining significant traction is the growing importance of “social proof.” Social proof refers to the
Commerce content provides brands and publishers a direct pathway to generating revenue and is crucial in generating awareness and revenue for your brand. This strategic approach gives companies and media
In this episode, Lee-Ann Johnstone interviews Richard Dennys, CEO of Game Lounge, about his experience in the affiliate marketing industry. They discuss the differences between iGaming and eCommerce marketing strategies,
IAB Europe recently announced the release of its European Retail Media Measurement Standards for industry feedback. These standards aim to establish a common framework for measuring and evaluating retail media
Words: Ben Smye, Head of Marketing at Global Savings Group Are coupon sites a valuable affiliate channel or do they simply cost margin by driving sales from customers that would
As digital payment methods become more popular, eWallet solutions are no longer just a convenient option but a necessity for customers and businesses worldwide. eWallets are virtual wallets that allow
Words: Richard Wright If you’ve been in the affiliate marketing industry for as long as I have (16 years and counting!), voucher code or coupon publishers have consistently dominated affiliate
MiFinity, the global leader in secure eWallet services, has won the Best Cross-Border Payments Service at the prestigious Payments Awards 2023. The Payments Awards recognises and celebrates companies at the
Back in January, we discussed the topic of eCommerce at our Amplify Summit, with industry experts. We referred to eCommerce as the ‘word of the year’ and we took a
Google plays an incredibly important role in the digital ecosystem. It is a key marketing channel for businesses and is a primary route through which customers can connect with brands.
We’re entering the busiest time of year for commerce businesses, with Black Friday on November 24th kick-starting the festive shopping period. Affiliate marketing on Black Friday requires adjusting and adapting
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