By Affiverse
Affiliate Marketing for SaaS: A Proven Strategy for Growth
The affiliate marketing channel, once predominantly associated with B2C markets, is now gaining significant traction among Software-as-a-Service (SaaS) companies aiming to scale and penetrate new markets. The expansion of affiliate... Read More
Article
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March 4, 2025
By Affiverse
How Tariff Changes Could Disrupt Digital Advertising and E-commerce
A potential shift in trade policy is creating uncertainty in the digital advertising and e-commerce sectors. The proposed 10% tariffs on Chinese imports, combined with the suspension of the de... Read More
Article
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February 10, 2025
By Affiverse
North East Digital Agencies Join Forces to Boost E-commerce Growth
Redu Group and Mira Marketing, two North East-based digital agencies, have announced a partnership to help e-commerce businesses get better results from their marketing. Redu Group has built its reputation... Read More
Article
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February 5, 2025
By Affiverse
How Trump’s Tariff Plan Could Reshape Digital Advertising and E-commerce in the US
The digital advertising industry is bracing for potential upheaval as US President Donald Trump signals a tougher stance on Chinese e-commerce platforms like Temu and Shein. His proposed tariff increases... Read More
Article
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February 4, 2025
By Affiverse
TikTok’s Social Shopping Boom: How the Platform is Reshaping E-commerce in the US
TikTok has evolved far beyond its origins as a short-form video platform. What started as an entertainment app has now become a major player in the e-commerce space, with TikTok... Read More
Article
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January 30, 2025
By Affiverse
ShopMy Secures $77.5 Million to Revolutionise Influencer Marketing
Influencer marketing is evolving at breakneck speed, and ShopMy is leading the charge. The technology platform recently secured $77.5 million in a Series B funding round, cementing its place as... Read More
Article
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January 27, 2025
By Affiverse
Scaling Smarter: Inside the World of High-Impact Ecommerce Strategies
This week, Lee-Ann chats with Khaled Mostafa, the co-founder of Beckett Stores, who shares his unique journey in the e-commerce and affiliate marketing space. Khaled discusses his early experiences with... Listen Now
Podcast
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January 23, 2025
By Affiverse
The Impact of Mobile Shopping on Retail Affiliate Marketing
Mobile shopping has emerged as a dominant force, fundamentally transforming how consumers interact with brands and make purchasing decisions. For affiliates and affiliate managers, understanding the impact of mobile shopping... Read More
Article
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January 22, 2025
By Affiverse
Digital Marketing’s New Rules: How Retailers Are Adapting to Social Strategies
Social media is no longer just a channel for communication; it’s a vital tool for driving sales and building communities. Retailers like Asos, New Look, and Urban Decay are at... Read More
Article
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January 22, 2025
By Affiverse
Fashion Affiliate Marketing: Strategies for Success
The fashion industry is a highly competitive market, constantly evolving with new trends and consumer preferences. For affiliates and affiliate program managers, success in this sector requires a strategic approach... Read More
Article
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January 17, 2025
