A potential shift in trade policy is creating uncertainty in the digital advertising and e-commerce sectors. The proposed 10% tariffs on Chinese imports, combined with the suspension of the de
Redu Group and Mira Marketing, two North East-based digital agencies, have announced a partnership to help e-commerce businesses get better results from their marketing. Redu Group has built its reputation
The digital advertising industry is bracing for potential upheaval as US President Donald Trump signals a tougher stance on Chinese e-commerce platforms like Temu and Shein. His proposed tariff increases
TikTok has evolved far beyond its origins as a short-form video platform. What started as an entertainment app has now become a major player in the e-commerce space, with TikTok
Influencer marketing is evolving at breakneck speed, and ShopMy is leading the charge. The technology platform recently secured $77.5 million in a Series B funding round, cementing its place as
This week, Lee-Ann chats with Khaled Mostafa, the co-founder of Beckett Stores, who shares his unique journey in the e-commerce and affiliate marketing space. Khaled discusses his early experiences with
Mobile shopping has emerged as a dominant force, fundamentally transforming how consumers interact with brands and make purchasing decisions. For affiliates and affiliate managers, understanding the impact of mobile shopping
Social media is no longer just a channel for communication; it’s a vital tool for driving sales and building communities. Retailers like Asos, New Look, and Urban Decay are at
The fashion industry is a highly competitive market, constantly evolving with new trends and consumer preferences. For affiliates and affiliate program managers, success in this sector requires a strategic approach
Influencer marketing has become a significant strategy in digital marketing, especially in the fashion industry. It utilizes the popularity and credibility of influencers to promote brands and products to their
When it comes to marketing online, big retailers are always looking for new ways to boost their sales. One method that’s become increasingly popular is affiliate marketing. But what exactly
Affiliate marketing has long been a powerful tool for brands looking to boost sales and reach new audiences. One of the most popular strategies within this space is the use
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