Betfred has reportedly won an auction to acquire MoPlay‘s player database from the UK and Ireland. As part of this, it plans to pay out customers who are still waiting
Inevitable, or detrimental? That’s what online marketers are asking after Google announced that it’ll be removing third-party cookies. Coming into effect from 2022, the tech giant argues that these changes
Mass marketing worked a treat in the early days of advertising, when there were only a couple of disruptors. But since then, times have changed and it’s important for the
When searching for the best new casino sites in the UK Catena Media’s content team is well-equipped to help players find a range of online sites to sign up with.
Many affiliates have mentioned that it’s time for operators to utilise their collaborations as more than lead generation channels. Affiliates have insight to a lot of customer data and when
European-level industry association for online advertising IAB Europe and IAB Tech Lab have revamped its Transparency and Consent Framework (TCF) after putting the framework up for public consultation back in
With the inaugural Digital Marketing Forum less than a week away, we catch up with speaker Ben Cronin, Head of Content Marketing at Pinnacle, who explains how content can build
As the affiliate marketing industry continues to grow, there is a dire need for data and technology to link up together to enable programs to scale. Having detailed data to analyse
Data was described as “the future of the affiliate industry” at last August’s CasinoBeats Summit. The comment was made after panellists were probed on how affiliates and operators can work
A study from global law firm DLA Piper has found that there has been more than 59,000 personal data breaches notified to regulators in the eight months since GDPR came
Google has been hit with a €50 million (£44 million) fine from French privacy regulator CNIL, the biggest GDPR-related fine that has ever been issued. CNIL cited “lack of transparency,
At the tail-end of September, the data of at least 50 million Facebook users was found to be at risk, after attackers exploited a vulnerability allowing them access to personal
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