UK marketing source CampaignLive has reported that WPP Group’s Wavemaker Global has been awarded a UK media and planning account from betting group William Hill. The London-based advertising agency is
In week 18 of #AffiliateDriveTime, Affiverse CEO, Lee-Ann Johnstone chats about the four key steps you need to follow when an affiliate campaign doesn’t quite go to plan.
Affiliate Spotlight shines a light on the key figures and latest affiliate sites from around the world. This week we chat to Natalie Merrison, Chief Operating Officer at GamingUSA, who explains some of
New rules which will limit marketing opportunities for online gambling operators and affiliates in the Australian state of Victoria will be introduced from this weekend. From Sunday (May 26), Victoria’s policy
In Week 17 of #AffiliateDriveTime, Affiverse CEO Lee-Ann Johnstone chats about the three key rules to follow if you want to create a successful campaign.
The Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) has placed more of a focus upon increasing the impact of online advertising standards. With online cases outnumbering its
Authentic Gaming has penned a new deal with Montenegro’s casino and sports wagering operator Volcanobet, which will see them be named as the exclusive provider of the operator’s live casino
Head of Global Gaming Affiliates, Elaine Gardiner, has been recognised for her management of the affiliate site after being named Innovator of the Year at the Women in Gaming Diversity
While the focus for all affiliates is almost always expended on how to acquire new customers, with those who place more focus upon customer retention and loyalty tend to be
In Week 16 of #AffiliateDriveTime, Affiverse CEO Lee-Ann Johnstone discusses why Affiliate Management is considered to be such a specialist skill.
One of the UK’s leading sports betting affiliates, Online Betting Guide (OLBG), celebrated the end of the Premier League season by reaching one million downloads for its app. On a
The third instalment of the Prague Gaming Summit took place earlier this year, gathering over 110 key industry stakeholders to discuss some of the primary issues that the industry faces
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