By Affiverse
Publicis Bets on AI to Stay Ahead in the Advertising Industry
Publicis Groupe, one of the world’s largest advertising firms, is doubling down on artificial intelligence (AI) to maintain its competitive edge. The company has announced plans to invest 100 million... Read More
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February 4, 2025
By Affiverse
How Trump’s Tariff Plan Could Reshape Digital Advertising and E-commerce in the US
The digital advertising industry is bracing for potential upheaval as US President Donald Trump signals a tougher stance on Chinese e-commerce platforms like Temu and Shein. His proposed tariff increases... Read More
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February 4, 2025
By Affiverse
Why User-Generated Content is the Future of Digital Marketing
User-generated content (UGC) has become a powerful force in digital marketing, shifting the balance of influence away from brands and towards consumers. Rather than relying solely on professionally curated ads... Read More
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February 3, 2025
By Affiverse
How Digital Marketing is Driving Franchise Growth in 2025
Franchises have long relied on traditional methods like expos, print advertising, and in-person networking to expand their reach. But in 2025, digital marketing has taken over as the primary driver... Read More
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February 3, 2025
By Affiverse
Reflections from the recent IGB Affiliate iGaming Conference in Barcelona
Last week Affiverse attended the annual ICE and IGB Affiliate Conference in Barcelona, one of the most vibrant and insightful events in the affiliate marketing calendar for the iGaming affiliate... Read More
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January 30, 2025
By Affiverse
TikTok’s Social Shopping Boom: How the Platform is Reshaping E-commerce in the US
TikTok has evolved far beyond its origins as a short-form video platform. What started as an entertainment app has now become a major player in the e-commerce space, with TikTok... Read More
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January 30, 2025
By Affiverse
How Digital Marketing is Driving Franchise Growth in 2025
The days when franchises relied solely on expos, print ads, and word-of-mouth to grow their businesses are long gone. In 2025, digital marketing has become the backbone of franchise expansion,... Read More
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January 30, 2025
By Affiverse
How Alpha Affiliates is Reinventing Conference Networking with Immersive Booth Experiences
Every great design starts with a vision, and for Dmitriy Belov, Head of Design at Alpha Affiliates, the evolution of our conference booths has been a journey of transformation. What... Read More
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January 30, 2025
By Affiverse
Finding the Ideal Health Affiliate Program
The health and wellness industry has seen exponential growth in recent years, driven by an increased focus on personal well-being, fitness, and holistic health practices. For affiliate marketers, this presents... Read More
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January 29, 2025
