In the latest edition of Women in Gaming, we speak to Maria Tsnompilantze, Head of Marketing at PlayAttack. PlayAttack is the affiliate program behind 5 major brands including Frank Casino
Over the Christmas period, I had a couple of exciting conversations that could have opened up opportunities to grow this project at a rate of knotts – I’m talking about
For many affiliate managers, networking events can be extremely crucial when it comes to lead generation and recruitment of new affiliates. So, how do you perform these tasks when most
With so many platforms to explore, it can be difficult to know precisely which ones can be of most benefit to iGaming affiliates. One option always worth exploring is that
The Affiliate Marketing Performance Program (AMPP) is a tailored coaching program that is delivered by Affiverse founder, Lee-Ann Johnstone. With more than two decades of expertise in affiliate program management and performance marketing
One of the key fundamentals of managing an affiliate program is having a diversified affiliate portfolio. For many, the process of diversifying a program is foreign but with the right
For an affiliate program manager to succeed, they must have the right sales and marketing skills. Affiliate managers must be excellent communicators and understand the basic principles of marketing. The
2020 saw more and more events move from a traditional conferencing space to an online one, and this is unlikely to change in 2021. Affiliates need to be able to
If you are heading up a large affiliate program, now is the perfect time to consider running a quick audit. This will help to ensure that you and your team
Compliance will always be an important issue that affiliates need to be aware of, no matter the area or markets they are working in. The COVID-19 pandemic helped to highlight
iGaming affiliate managers always need to be on the lookout for new tools that they can use to create an environment in which they can engage their players and affiliates
When it comes to affiliate marketing and growing your brand, personal branding matters. For many people, however, the business or affiliate program brand identity is often the priority and so
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