The US Department of Justice (DoJ) has reportedly recommended that Google divest its Chrome browser as part of an antitrust effort to reduce the tech giant’s dominance in online advertising.
The marketing funnel has long been a staple of strategy, offering a straightforward way to visualise the customer journey from awareness to purchase. However, with changing consumer behaviours, more complex
In a move that has sparked widespread concern among publishers, Google recently updated its guidelines under the Site Reputation Abuse (SRA) policy, creating significant challenges for sites relying on affiliate
Thanksgiving is just one week away and it seems timely to share some last-minute tips for affiliates to embrace the festive chaos of Thanksgiving sales. The biggest shopping weekend of
Phonexa is redefining flexibility for its clients with the new Pay-As-You-Go feature, designed to provide enhanced support for custom product builds and integrations. Whether you need tailored developments beyond your
Telegram, Pavel Durov’s controversial creation, has seen record growth in recent years. With more than 950 million active monthly users, it’s become the go-to messaging app for users around the
Google has stepped up its e-commerce game by introducing new features to Google Shopping, including product price comparisons and local availability listings. These updates aim to streamline the shopping experience,
The UK’s digital landscape stands on the brink of a significant transformation as Technology Secretary Peter Kyle announces the possibility of banning social media for under-16s. This bold move, mirroring
The time has come to wrap-up another successful season of the Affiliate Marketing Podcast. For our final episode of Season 18, Lee-Ann reflects on the highlights, featuring insights from various
Meta’s decision to replace the long-standing “Impressions” metric with “Views” across its platforms has significant implications for advertisers and affiliate marketers. While impressions have traditionally served as a benchmark for
Inspired Entertainment has announced the appointment of Sebastián Nogues as head of business development for its Brazil Interactive division. This move follows the company’s growing presence in the Brazilian market,
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