In today’s digital world, understanding customers goes beyond simple demographics. Now, brands and marketers are looking at “technographics”—a focus on people’s digital habits, from device preferences to browsing behaviours. Knowing
October was a month of game-changing insights, valuable resources, and strategic updates for the affiliate marketing community. As we step into November, let’s revisit the highlights that can help you
As part of its commitment to tracking industry trends, the Performance Marketing Association (PMA) recently released the 2024 U.S. Performance Marketing Brand Survey, which offers insights into the current state
Alanbase has rolled out an impressive series of updates and new features from 2023 to 2024, designed to streamline affiliate program management with advanced analytics, efficient controls, and enhanced customization.
The UK’s recent Budget announcement has left many self-employed affiliates and SME owners in the digital space assessing how new changes may affect their bottom line. From tax adjustments to
The clock is ticking down on the FCC’s new 1-to-1 Consent Rule, with less than 90 days left until it takes effect. This regulation requires affiliates to have explicit, individual
On this week’s episode of the Affiliate Marketing Podcast, Lee-Ann interviews Kevin Edwards from the APMA about the recent State of the Nation report on affiliate marketing. They discuss the
It’s Halloween, the season of ghost stories, ghouls, and… potential affiliate marketing nightmares! But don’t scream just yet—here are five eerie mistakes to steer clear of in your affiliate journey.
Are you passionate about affiliate marketing? At Affiverse, we want to know what matters most to you. Our Affiverse Survey is now live, and we need your feedback to keep
It’s a quiet Halloween night, and there’s something lurking in the shadows. It may not be a masked figure chasing you, but something far more subtle, and just as threatening.
As Black Friday and Cyber Monday fast approach, affiliates often focus on the immediate surge in traffic and conversions. But high-quality, evergreen content tailored for this peak season can continue
Adam Ross, CEO of affiliate marketing network Awin, recently announced a significant move to address pressing issues in tracking accuracy and data transparency within the affiliate industry. These challenges have
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