Affiliate marketing has grown exponentially over the past few years, establishing itself as a cornerstone of digital advertising. It’s clear that this performance-based model is resonating with advertisers and affiliates
A recent report from European software provider Forterro reveals that UK eCommerce companies are shifting their focus to sustainability, marking a critical development in the digital retail landscape. For affiliate
In this conversation, Lee-Ann and Danielle discuss the inception and evolution of Konnecto, a data intelligence platform designed to enhance affiliate marketing strategies. Danielle Michaely, co-founder of Konnecto shares
The Curaçao Gaming Control Board (GCB) has “strongly denied” allegations of corruption and mismanagement in its revamped gambling licensing process. In response to claims made by opposition politician Luigi Faneyte,
TikTok recently announced a significant milestone, now boasting a staggering 175 million monthly active users across Europe. This achievement not only underscores the platform’s growing influence in the region but
Coca-Cola has stepped into the spotlight with its AI-powered holiday advertising campaign, drawing both admiration and criticism. This year, the brand chose to use artificial intelligence to generate festive visuals
Affiliate marketing has become a cornerstone of digital revenue strategies, offering businesses and individuals the chance to earn income through partnerships. Whether you’re new to the concept or looking to
Black Friday 2024 has once again underscored the dominance of e-commerce, with U.S. consumers spending a record $10.8 billion online—a 10.2% increase from the previous year. This surge was significantly
Gleaming lights, festive aromas, and millions of people worldwide reaching for their smartphones to capture the magic of the season. While holiday marketing reaches its peak, how do you ensure
Black Friday 2024 has brought intense competition to the digital advertising space, with platforms like Temu and Shein aggressively bidding on competitors’ keywords. This fierce rivalry has driven up online
The affiliate marketing world is shifting. Traditional affiliate networks, with their rigid structures and transaction-focused strategies, are no longer enough to meet the growing demands of modern marketing. The partnership
The final month of the year offers unique opportunities and challenges for affiliates. With the holiday shopping frenzy, year-end budget allocations, and the start of New Year’s planning, December can
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