Measuring success goes beyond just counting clicks and conversions. A crucial metric that often gets overlooked is incrementality: a deeper layer to gauge effectiveness and efficiency. It helps you understand
This week we have not one, but two guest experts – Emily Leeb, CEO of Saroca and Claire Adamou, VP of Development at Saroca. They join Lee-Ann to talk about
In a recent press release distributed by MyAffiliates which shared an analysis of 1,100 iGaming affiliate programs to discover which affiliate tracking platform was a prominent provider for iGaming operators
Casino Stake are delighted to announce that they have been nominated for the Rising Star of the Year award. The awards recognise some of the biggest players in the iGaming
Welcome to a brand new season of the Affiliate Marketing Podcast. We are delighted to launch Season 16 with a huge player in the affiliate and media industry. Sharon Rechter
The winds of change are blowing through the digital marketing landscape, and affiliate marketing is no exception. The phasing out of third-party cookies by tech giants like Google is something
We are delighted to announce that Irina Pisanko, CPO at Alpha Affiliates, is presenting on a panel at this year’s AMPLIFY Summit for affiliates and affiliate marketers. Irina will be
Semrush is one of the most powerful and cost-effective tools available to today’s online marketers – in fact, we like it so much that we did an in-depth review of
Last month, we had the great pleasure of attending Affiliate World Dubai. In the final week of February, we took part in the largest gathering of the world’s top affiliate
The Affiverse AMPLIFY Virtual Summit is fast approaching and we are counting down to the event on March 19 and 20. We are proud to shine the spotlight on Phonexa
In affiliate marketing, success can hinge on the smallest details such as the tools and technology that you choose to use to gain a competitive traffic advantage. Having a strong
The popularity of affiliate marketing continues to soar, due to its effectiveness, flexibility, and potential for lucrative partnerships. For those involved in affiliate marketing, whether as affiliates or managers, there
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