Recently, Google announced a significant update to Google Analytics 4 (GA4) aimed at improving paid search attribution. This update promises to refine how marketers track conversions, allocate ad budgets, and
In the shifting sands of gambling and iGaming marketing, staying ahead of the competition requires innovative strategies and partnerships. One such strategy that has proven effective is the use of
Why Affiliates Should Market VPN Programs In today’s digitally-driven world, the demand for online privacy and security is at an all-time high. As cyber threats and data breaches become increasingly
As the affiliate marketing channel continues to increase in size, one trend that has been gaining significant traction is the growing importance of “social proof.” Social proof refers to the
The demise of third-party cookies marks a significant shift in online advertising, emphasizing the need for brands to pivot towards more contextual and privacy-centric strategies. If you’re wondering how to
We’ve reached the end of another superb season of the Affiliate Marketing Podcast. During Season 16, we hit over 250,000 downloads! To all of you around the world who listen
The partnership industry faced stagnant employment levels in 2024. Primarily due to Google’s ambivalent stance, which hindered planning efforts, according to a new analysis from Martech Record’s data and insights
We are thrilled to announce that our very own founder, Lee-Ann Johnstone, has been honoured with the prestigious Performance Marketing Personality of the Year award by Haymarket Media Group’s Performance
One of the biggest misconceptions about affiliate marketing is that it is a quick and foolproof way to make money. While there is the potential to make a fantastic living
It’s been a busy few months here at Affiverse, with much to look forward to in 2024. As we approach H2, we thought we would share a few key highlights
In this week’s podcast episode, Gemma Boore, a Senior Associate at Harris Hagan, discusses dark patterns and their impact on consumer decisions. Dark patterns refer to the design and structure
A Comprehensive Guide to Affiliate Marketing for Photographers Affiliate marketing presents a lucrative opportunity for photographers to generate additional revenue by promoting products and services they use and trust. Here’s
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