In a significant move within the digital marketing and commerce landscape, Publicis Groupe has announced the acquisition of Mars United Commerce, the world’s largest independent commerce marketing company. This acquisition,
Last week, London became the epicenter of affiliate marketing innovation, hosting Affiverse’s first-ever live event, the ELEVATE Summit 2024. This highly anticipated two-day event brought together industry professionals, thought leaders,
September sure is the month for new launches, here at Affiverse! At last week’s two-day ELEVATE Summit (our first Affiverse live event), something extraordinary was launched, and it’s set to
The digital marketing landscape is evolving faster than ever, and in 2024, content diversification has become one of the most critical strategies for success in affiliate marketing. Gone are the
In the world of digital marketing, brand-to-brand partnerships, also known as barter marketing, are becoming an increasingly popular strategy. This innovative approach involves two non-competing brands working together to promote
In the modern world of online marketing, consumers are engaging with brands across multiple channels, from social media and email to websites and mobile apps. With this in mind, the
As consumers become increasingly conscious of their environmental impact, businesses are adapting to meet these changing values. One of the most notable shifts in the affiliate marketing landscape in 2024
Affiliate marketing has always thrived on innovation. From traditional banner ads to influencer collaborations, the industry has continually adapted to new technologies and consumer behaviours. One of the most exciting
The rise of mobile commerce (m-commerce) is rapidly transforming the world of digital marketing, and affiliate marketing is no exception. With more consumers turning to their smartphones for online shopping,
For years, digital marketers have relied on the “customer funnel”—the well-trodden path from awareness to purchase—as a key model for understanding consumer behaviour. The funnel assumes that a potential customer
In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Agni Raitar, the Head of Affiliates at Diversum Partners, about running and launching a successful crypto affiliate program in the
In the world of affiliate marketing, staying ahead of technological trends is key to remaining competitive. Among the most significant emerging trends is voice search optimisation —a shift in how
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