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Stay ahead with the latest trends, strategies, and insights from the #1 source for affiliate marketing news worldwide, featuring expert analysis and insights from partners.
By Affiverse
ASA dismisses Health Lottery advertisement complaint
The Health Lottery has seen one of its advertisements cleared of social irresponsibility, after one complainant lodged an issue, believing the TV offering implied that it was better for someone... Read More
Article
• December 19, 2018
By Affiverse
New casino board "can help advise operators on how to hire inclusively"
A new inclusion board set up by the National Casino Forum can “help advise operators on how to hire inclusively”, according to the board’s chair Tracey Stevenson. Diversity and Inclusion... Read More
Article
• December 18, 2018
By Affiverse
5 reasons why you should attend AIBootcamp 2019
The igaming events calendar seems to be full of interesting exhibitions and events for affiliates to attend. With so many to choose from, it can be hard to decide where... Read More
Article
• December 18, 2018
By Affiverse
Camelot ad investigation highlights stringent marketing rules
The attention to detail required to appease the Advertising Standards Agency (ASA) has been highlighted by Camelot’s response to complaints made in relation to its recent set of National Lottery... Read More
Article
• December 13, 2018
By Affiverse
Affiliate Spotlight: TonyBet Managing Director Viktorija Antanavičiūtė
Affiliate Spotlight shines a light on the latest affiliate sites from around the world. This week we chat with Viktorija Antanavičiūtė, Managing Director of Tonybet, who guides us through the firm’s... Read More
Article
• December 10, 2018
By Affiverse
Tips for building a healthy affiliate relationship
When you are thinking about joining an affiliate program, it’s important that you know as much as possible about the program before agreeing to the affiliate terms. Below are some top... Read More
Article
• December 10, 2018
By Affiverse
Affiliate Spotlight: Carousel Group Head of Marketing Edu Huarte
Affiliate Spotlight shines a light on the latest affiliate sites from around the world. This week we chat with Edu Huarte, Head of Marketing at Carousel Group, who describes what the affiliate... Read More
Article
• December 7, 2018
By Affiverse
Racing tipster slammed by ASA over misleading direct mail ads
The Advertising Standards Authority (ASA) has reprimanded racing tipster Philip Murray after four complaints over his direct mail adverts were upheld. The ads in question, which first appeared in June... Read More
Article
• November 27, 2018
By Affiverse
Betting on Sports America scores strategic IAGA partnership
The International Association of Gaming Advisors (IAGA) has thrown its backing behind Betting on Sports America (BOSA), as the SBC-organised event bids to become the most relevant and reputable conference... Read More
Article
• November 26, 2018
By Affiverse
Affiliate Spotlight: Bojoko Content & Community Manager Maria Mangion
Affiliate Spotlight shines a light on the latest affiliate sites from around the world. This week we chat with Maria Mangion, Content & Community Manager at Bojoko, who describes what the innovative casino... Read More
Article
• November 26, 2018
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Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Podcast
B2B Affiliate Marketing Strategies for Global Growth
In this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships,...
Affiverse Partner
Article
How To Break Into Top Media Buying
Words: Iryna Teut, Head of HR Pin-Up Traffic In 2025, iGaming is one of the fastest-growing and most in-demand industries for people who want to build a career in international...
Affiverse Partner
Article
Best Accounting Software for SME Affiliate Entrepreneurs: Sage vs. Top Alternatives  
Running an affiliate marketing business as an SME entrepreneur means balancing global transactions, complex commission structures, and ever-changing tax regulations. While spreadsheets or basic tools might work temporarily, if you’re...
Affiverse Partner
Article
Google updates gambling advertising policy—how it affects affiliates
Google has announced significant updates to its gambling advertising policies which are due to take effect on April 14, 2025. These revisions aim to make gambling-related definitions more clear, while...
Webinar
Webinar Insights: Scaling Smarter & Partnering Better in Lead Generation for 2025
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how...
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....