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By Affiverse
The UK Advertising Industry Set to Break £40 Billion
The UK advertising industry is poised to surpass £40 billion in revenue, cementing its status as a leader in Europe. Digital advertising is the primary driver of this growth, accounting... Read More
Article
• January 9, 2025
By Affiverse
How To Plan Your Affiliate Growth Strategy For 2025
Welcome back to the Affiliate Marketing Podcast! In this second episode of 2025, we’re diving into actionable strategies for the year ahead. With many of us settling back into work... Listen Now
Podcast
• January 9, 2025
By Affiverse
The Advertising Industry Set to Hit $1 Trillion: A New Era for Digital Marketing
The advertising world is on the brink of a remarkable milestone. Industry forecasts, such as the GroupM report, suggest that global advertising revenue will surpass $1 trillion in 2025. What’s... Read More
Article
• January 8, 2025
By Affiverse
Can Trump Save TikTok? Impacts on Affiliates If the Supreme Court Upholds the Ban
The ongoing saga surrounding TikTok’s potential ban in the U.S. has taken another dramatic turn. With the Supreme Court set to rule on legislation banning the app due to national... Read More
Article
• January 7, 2025
By Affiverse
Why Casino Bonuses Are Key to Affiliate Marketing Success
The iGaming industry, encompassing online casinos and betting platforms, has always been highly competitive. To stand out, operators have developed creative ways to attract players—and one of the most effective... Read More
Article
• January 7, 2025
By Affiverse
Influencers Sue PayPal Over Honey Extension: A Case That Could Reshape Affiliate Marketing
PayPal is facing legal trouble after influencers filed a class-action lawsuit against the company, claiming its Honey browser extension is unfairly claiming affiliate commissions that rightfully belong to them. The... Read More
Article
• January 6, 2025
By Affiverse
The Rise of Influencer Marketing: Budgets Set to Surge in 2025
Influencer marketing is no longer a side strategy for brands—it’s becoming a central pillar of advertising. Recent reports predict that in 2025, many companies will dedicate up to 50% of... Read More
Article
• January 6, 2025
By Affiverse
New Year, New Goals & My 2025 Affiliate Marketing Predictions
In this celebratory New Year episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone, founder of Affiverse, reflects on an exceptional 2024 while looking ahead to the trends and opportunities shaping... Listen Now
Podcast
• January 2, 2025
By Affiverse
Challenges and Opportunities in Retail Affiliate Marketing
Affiliate marketing has become a staple in the retail industry, offering a performance-based marketing strategy where affiliates earn a commission for driving sales or traffic to a retailer’s website. However,... Read More
Article
• December 31, 2024
By Affiverse
Seasonal Fashion Trends and Affiliate Marketing Opportunities
The fashion industry is a fast-moving runway of ever-shifting trends that move with the seasons. These hold much influence over so much of what we see in retail and what... Read More
Article
• December 31, 2024
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Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Podcast
B2B Affiliate Marketing Strategies for Global Growth
In this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships,...
Affiverse Partner
Article
How To Break Into Top Media Buying
Words: Iryna Teut, Head of HR Pin-Up Traffic In 2025, iGaming is one of the fastest-growing and most in-demand industries for people who want to build a career in international...
Affiverse Partner
Article
Best Accounting Software for SME Affiliate Entrepreneurs: Sage vs. Top Alternatives  
Running an affiliate marketing business as an SME entrepreneur means balancing global transactions, complex commission structures, and ever-changing tax regulations. While spreadsheets or basic tools might work temporarily, if you’re...
Affiverse Partner
Article
Google updates gambling advertising policy—how it affects affiliates
Google has announced significant updates to its gambling advertising policies which are due to take effect on April 14, 2025. These revisions aim to make gambling-related definitions more clear, while...
Webinar
Webinar Insights: Scaling Smarter & Partnering Better in Lead Generation for 2025
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how...
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....