Eco-friendly initiatives and social responsibility aren’t just trending topics —they are becoming business imperatives. As brands take to social media to champion sustainability and social causes, affiliates and affiliate managers
As the 2024 holiday shopping season approaches, cashback offers and coupon sites are emerging as some of the most competitive battlegrounds for affiliates. With economic pressures continuing to influence consumer
Affiliate marketing has always relied heavily on data to drive results, but in 2024, the landscape is evolving with the increasing use of real-time analytics. Real-time insights offer affiliates a
Video content has long been a powerful tool in digital marketing, but as we near the end of 2024, its importance for affiliate marketers has never been more critical. The
In this episode, Lee-Ann and Gayla Huber, President of IntegriShield, talk about the impact of the recent FTC guidance on increasing the ante on Consumer Protection, stamping out fake and
Retail media has become a hot topic in the digital marketing world. With the rapid rise of e-commerce and changing consumer behaviours, retailers are transforming into digital advertising platforms, giving
The Affiliate Performance Marketing Association (APMA) lead by Kevin Edwards, today delivered its highly anticipated State of the Nation address this afternoon in London showcasing the results of its recent
In recent years, traditional news publishers have faced significant challenges in maintaining advertising revenues. As online ad models shift, publishers are grappling with reduced ad spend, especially around sensitive topics
For years, the marketing world has been focused on producing shorter and shorter content to suit the fast-paced, mobile-first behaviours of today’s consumers. From 15-second TikTok videos to snappy Instagram
In a significant development for the affiliate marketing industry last week the Information Commissioner’s Office (ICO) defined cashback tracking cookies as “strictly necessary.” This landmark decision is expected to simplify
If you didn’t make it to the ELEVATE Summit 2024 that we hosted in London in September – don’t be sad about it! Today we’re bringing the experience directly to
Pinterest, often perceived as a visual discovery engine, has quietly emerged as a powerful tool for affiliates. With its unique ability to combine search engine functions and social media features,
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