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By Affiverse
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025.... Read More
Article
• January 27, 2025
By Affiverse
Meta Announces Initial Test of Ads on Threads: A New Opportunity for Performance Marketers
Meta has officially announced the launch of an initial test phase for advertising on Threads, the company’s text-based social media platform. This news has sparked significant interest within the performance... Read More
Article
• January 27, 2025
By Affiverse
TikTok’s Ownership Battle Intensifies as U.S. Deadline Looms
In the rapidly evolving saga, it’s hard not to be aware of the fact that TikTok’s ownership is under intense scrutiny as the U.S. government mandates a divestiture from its... Read More
Article
• January 27, 2025
By Affiverse
Substack Writers Take on Advertising Roles to Monetise Content
The independent publishing platform Substack has given writers the freedom to create content on their own terms, building engaged communities and bypassing traditional media outlets. However, a growing number of... Read More
Article
• January 23, 2025
By Affiverse
Meta’s ‘Community Notes’ Raises Questions Among Marketers
Meta, the parent company of Facebook and Instagram, is preparing to launch a new feature called “Community Notes,” aimed at improving content accountability on its platforms. The tool will allow... Read More
Article
• January 23, 2025
By Affiverse
The Impact of Mobile Shopping on Retail Affiliate Marketing
Mobile shopping has emerged as a dominant force, fundamentally transforming how consumers interact with brands and make purchasing decisions. For affiliates and affiliate managers, understanding the impact of mobile shopping... Read More
Article
• January 22, 2025
By Affiverse
ELEVATE 2025: The Sponsorship Opportunity You Can’t Afford to Miss
The countdown to ELEVATE Summit 2025 has officially begun, and with it, an unparalleled opportunity for your business to shine in front of the most influential players in performance marketing.... Read More
Article
• January 22, 2025
By Affiverse
Affiliate Marketing Tensions Highlighted by PayPal Honey Legal Dispute
Affiliate marketing, a cornerstone of many brands’ digital strategies, is facing renewed scrutiny due to a high-profile legal dispute involving PayPal Honey. The case centres on allegations of unfair practices... Read More
Article
• January 22, 2025
By Affiverse
Affiliate Marketing Developments in the UK: Trends and Challenges in 2025
The UK affiliate marketing industry is at an exciting crossroads. With e-commerce continuing to grow and brands increasingly recognising the value of performance-based marketing, affiliate marketing is set to expand... Read More
Article
• January 21, 2025
By Affiverse
Trump’s First Full Day Back in Power: What’s Ahead for TikTok and Digital Policy?
Following his inauguration on January 20, 2025, President Donald Trump has swiftly begun implementing his agenda. One notable move is the executive order he signed, granting TikTok a 75-day reprieve... Read More
Article
• January 21, 2025
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Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Podcast
B2B Affiliate Marketing Strategies for Global Growth
In this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships,...
Affiverse Partner
Article
How To Break Into Top Media Buying
Words: Iryna Teut, Head of HR Pin-Up Traffic In 2025, iGaming is one of the fastest-growing and most in-demand industries for people who want to build a career in international...
Affiverse Partner
Article
Best Accounting Software for SME Affiliate Entrepreneurs: Sage vs. Top Alternatives  
Running an affiliate marketing business as an SME entrepreneur means balancing global transactions, complex commission structures, and ever-changing tax regulations. While spreadsheets or basic tools might work temporarily, if you’re...
Affiverse Partner
Article
Google updates gambling advertising policy—how it affects affiliates
Google has announced significant updates to its gambling advertising policies which are due to take effect on April 14, 2025. These revisions aim to make gambling-related definitions more clear, while...
Webinar
Webinar Insights: Scaling Smarter & Partnering Better in Lead Generation for 2025
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how...
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....