Head of Global Gaming Affiliates, Elaine Gardiner, has been recognised for her management of the affiliate site after being named Innovator of the Year at the Women in Gaming Diversity
While the focus for all affiliates is almost always expended on how to acquire new customers, with those who place more focus upon customer retention and loyalty tend to be
In Week 16 of #AffiliateDriveTime, Affiverse CEO Lee-Ann Johnstone discusses why Affiliate Management is considered to be such a specialist skill.
One of the UK’s leading sports betting affiliates, Online Betting Guide (OLBG), celebrated the end of the Premier League season by reaching one million downloads for its app. On a
The third instalment of the Prague Gaming Summit took place earlier this year, gathering over 110 key industry stakeholders to discuss some of the primary issues that the industry faces
In Week 15 of #AffiliateDriveTime, Affiverse CEO Lee-Ann Johnstone discusses the importance of testing the traffic from new affiliates before giving them an upfront payment
The new UK rules on age and identity verification procedures for online operators have come into force today, posing an issue for affiliates who attract customers via free-to-play mechanisms. These
Gambling.com Group has an unusual approach to the newly rich US affiliate market in that it is hosting its own industry awards event. The American Gambling Awards has announced more
With sports betting in Rhode Island still in its early stages, plans are being made to challenge the legality of the bill as detailed in a lawsuit prepared by the
iGaming affiliate, Better Collective, has been recognised for its commitment to regulatory compliance and responsible gambling after winning an award for Commitment to Compliance by an Affiliate Company. The award
Affiliate Drive Time returns for week 14, with Affiverse CEO Lee-Ann Johnstone addresses how the commercial negotiation process works, while also giving you some of the bets tips and tricks.
I moderated a very interesting panel discussion at the #BOSAmerica conference last week. The panel consisted of a stellar line up of industry professionals, all of whom had a very unique
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