In the modern world of online marketing, consumers are engaging with brands across multiple channels, from social media and email to websites and mobile apps. With this in mind, the
As consumers become increasingly conscious of their environmental impact, businesses are adapting to meet these changing values. One of the most notable shifts in the affiliate marketing landscape in 2024
Affiliate marketing has always thrived on innovation. From traditional banner ads to influencer collaborations, the industry has continually adapted to new technologies and consumer behaviours. One of the most exciting
The rise of mobile commerce (m-commerce) is rapidly transforming the world of digital marketing, and affiliate marketing is no exception. With more consumers turning to their smartphones for online shopping,
For years, digital marketers have relied on the “customer funnel”—the well-trodden path from awareness to purchase—as a key model for understanding consumer behaviour. The funnel assumes that a potential customer
In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Agni Raitar, the Head of Affiliates at Diversum Partners, about running and launching a successful crypto affiliate program in the
In the world of affiliate marketing, staying ahead of technological trends is key to remaining competitive. Among the most significant emerging trends is voice search optimisation —a shift in how
Affiliate marketing has long been associated with business-to-consumer (B2C) industries, where companies rely on affiliates to promote their products to a broad audience of individual shoppers. However, in recent years,
Tradedoubler, a pioneer in partner marketing, has announced a major rebrand to commemorate its 25th anniversary. The move signals the company’s renewed commitment to enhancing its affiliate marketing services, which
When it comes to managing digital campaigns, understanding the origin of web traffic is critical for businesses, especially in the affiliate marketing space. Rightlander, a leader in compliance monitoring, has
The iPhone 16 launch has sent waves through the tech world, as every new release from Apple does. But beyond the hype of advanced hardware and sleek designs, Apple has
September is here, and with it comes the familiar rhythm of “back to school.” While the kids are heading back to class, sharpening pencils, and preparing for a fresh year
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