Research shows that the average marketing strategy now involves six touchpoints before a customer makes a purchase. This statistic highlights the increasingly complex journey that consumers take, interacting with various
Postback tracking is making waves in affiliate marketing, offering affiliates a way to keep closer tabs on the conversions they drive. By allowing data to flow directly from an operator’s
As the holiday shopping season approaches, affiliates have a golden opportunity to capitalize on the massive surge in consumer spending. But with so many businesses vying for attention during peak
Affiliate marketing is reshaping the world of digital commerce, creating new opportunities for both brands and marketers. With a model that rewards affiliates for driving sales, affiliate marketing offers a
In today’s digital world, understanding customers goes beyond simple demographics. Now, brands and marketers are looking at “technographics”—a focus on people’s digital habits, from device preferences to browsing behaviours. Knowing
October was a month of game-changing insights, valuable resources, and strategic updates for the affiliate marketing community. As we step into November, let’s revisit the highlights that can help you
As part of its commitment to tracking industry trends, the Performance Marketing Association (PMA) recently released the 2024 U.S. Performance Marketing Brand Survey, which offers insights into the current state
Alanbase has rolled out an impressive series of updates and new features from 2023 to 2024, designed to streamline affiliate program management with advanced analytics, efficient controls, and enhanced customization.
The UK’s recent Budget announcement has left many self-employed affiliates and SME owners in the digital space assessing how new changes may affect their bottom line. From tax adjustments to
The clock is ticking down on the FCC’s new 1-to-1 Consent Rule, with less than 90 days left until it takes effect. This regulation requires affiliates to have explicit, individual
On this week’s episode of the Affiliate Marketing Podcast, Lee-Ann interviews Kevin Edwards from the APMA about the recent State of the Nation report on affiliate marketing. They discuss the
It’s Halloween, the season of ghost stories, ghouls, and… potential affiliate marketing nightmares! But don’t scream just yet—here are five eerie mistakes to steer clear of in your affiliate journey.
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