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Affiliate Spotlight: Zigmas Pekarskas, SmartBettingGuide.com
In today’s Affiliate Spotlight, we speak to Zigmas Pekarskas – Founder of SmartBettingGuide.com. His website compares bookmakers from across the globe, while also providing betting tips to sports fans.  Zigmas discusses the idea... Read More
Article
• September 24, 2020
By Affiverse
The Affiliate Life: Starting out – Part II
Welcome to chapter 3, in this 12-month chronicle of The Affiliate Life: The Story of Starting an iGaming Affiliate Business.  Now is a good time to let you in on... Read More
Article
• September 23, 2020
By Affiverse
Affiliate Spotlight: Jens Bøg Hokka, casinopenge.dk
In today’s Affiliate Spotlight, we speak to Jens Bøg Hokka of casinopenge.dk. Jens started this casino comparison site two decades ago.  Jens discusses the opportunities he saw in the Danish... Read More
Article
• September 22, 2020
By Affiverse
Affiliate Spotlight: What’s next for sports betting affiliates?
When the COVID-19 pandemic brought major events to a standstill, sports betting affiliates were presented with an unprecedented set of problems that forced them to rethink their approach.  Ahead of... Read More
Article
• September 8, 2020
By Affiverse
Gambling in Ireland: who gambles and how much?
Gambling was once considered to be a sketchy activity related to the underground. However, with more betting shops opening all over the country, it’s evident that modern-day gambling is anything... Read More
Article
• August 26, 2020
By Affiverse
Starting up and my 10 tips to do that: Part I
Affiliate site or affiliate business… what’s the difference?  If you’re reading this, you might say that I’m an affiliate startup. However, I’m not keen on labels – you either have... Read More
Article
• August 14, 2020
By Affiverse
Routy: Helping iGaming affiliates to gain more control over their tracking
iGaming affiliate marketing has been around for a while and continues to grow exponentially.  One challenge in this specific niche is that many affiliates aren’t necessarily aligned with those in... Read More
Article
• August 11, 2020
By Affiverse
Giannis Koutivas, KingBet Media: Getting back to real-life iGaming conferences and the future of affiliate marketing
Following a sluggish 2020 so far, the world is slowly returning to normal. And as part of this, a handful of real-life conferences are coming back to the forefront. This... Read More
Article
• August 6, 2020
By Affiverse
The Affiliate Life with Martin McGarry, Part I: The Beginning
Hi, my name is Martin McGarry and I’ve recently set out to start my own affiliate business – statschecker.com. I was chatting to Lee-Ann about my new venture and we discussed the... Read More
Article
• July 22, 2020
By Affiverse
The changing SEO landscape: Matthew Hughes, SEO expert and digital marketing teacher
The ever-changing world of SEO can make it difficult for site owners to keep up with. But to keep thriving in today’s online landscape, it’s vital that you do so. ... Read More
Article
• July 14, 2020
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Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Podcast
B2B Affiliate Marketing Strategies for Global Growth
In this episode, Lee-Ann Johnstone interviews Alexander Feist, Head of Affiliate Marketing at Sage, discussing the rapid growth of B2B affiliate marketing. They explore the importance of building strategic partnerships,...
Affiverse Partner
Article
How To Break Into Top Media Buying
Words: Iryna Teut, Head of HR Pin-Up Traffic In 2025, iGaming is one of the fastest-growing and most in-demand industries for people who want to build a career in international...
Affiverse Partner
Article
Best Accounting Software for SME Affiliate Entrepreneurs: Sage vs. Top Alternatives  
Running an affiliate marketing business as an SME entrepreneur means balancing global transactions, complex commission structures, and ever-changing tax regulations. While spreadsheets or basic tools might work temporarily, if you’re...
Affiverse Partner
Article
Google updates gambling advertising policy—how it affects affiliates
Google has announced significant updates to its gambling advertising policies which are due to take effect on April 14, 2025. These revisions aim to make gambling-related definitions more clear, while...
Webinar
Webinar Insights: Scaling Smarter & Partnering Better in Lead Generation for 2025
In a recent Affiverse webinar, Lee-Ann Johnstone, founder of Affiverse, sat down with Simon Delaney, CEO of Databowl, to discuss lead generation strategies in 2025. The webinar looked at how...
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....