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By Affiverse
Google Delays Cookie Phase Out Until 2025
Google has delayed the deprecation of third party cookies to an undisclosed time in 2025.  In a statement published to The Privacy Sandbox, Google announced: “We remain committed to engaging... Read More
Article
• April 24, 2024
By Affiverse
Understanding Incrementality in Affiliate Marketing: Tracking Success Beyond Conversions
Measuring success goes beyond just counting clicks and conversions. A crucial metric that often gets overlooked is incrementality: a deeper layer to gauge effectiveness and efficiency. It helps you understand... Read More
Article
• April 22, 2024
By Affiverse
Beyond the Cookie: How Affiliate Marketing Can Thrive in a Privacy-Focused Era
The winds of change are blowing through the digital marketing landscape, and affiliate marketing is no exception. The phasing out of third-party cookies by tech giants like Google is something... Read More
Article
• March 26, 2024
By Affiverse
Break Your Traffic Addiction
Jim Nichols, Founder of Exclamation Marketing Solutions, outlines why we need to think beyond traffic in affiliate marketing. Jim is an experienced SaaS CMO with extensive international experience, based in... Read More
Affiverse Partner
Article
• February 13, 2024
By Affiverse
Crafting Highly-Converting Creatives for Your iGaming Business
In this conversation, Lee-Ann Johnstone speaks with Stuart Allen and Adrian Jooste from Vegas Kings about the psychology of design and how to create successful campaigns for affiliate programs. They... Listen Now
Podcast
• February 8, 2024
By Affiverse
Top 5 Affiliate Marketing Trends for 2024: Campaign Strategy Tips and Insights
The waters are never calm in the realm of advertising and affiliate marketing. To stay afloat, you need to keep swimming along with the new affiliate marketing trends for 2024... Read More
Article
• January 24, 2024
By Affiverse
Turning Blue Monday into a Goldmine: Seizing Opportunities in Affiliate Marketing
Blue Monday, the title given to the third Monday of January, is often deemed the most depressing day of the year. Characterised by a combination of post-holiday blues, cold weather,... Read More
Article
• January 15, 2024
By Affiverse
Welcome to 2024: Things I Learned in 2023
Welcome to the first episode of the Affiliate Marketing Podcast for 2024. In this reflective episode, Lee-Ann focuses on the key learnings and accomplishments Affiverse has taken from 2023. She... Listen Now
Podcast
• January 4, 2024
By Affiverse
The Power of Visual Content in Affiliate Marketing
An increasingly important part of affiliate marketing is creating compelling visual content that converts users into buyers. We are a community of visual learners, and the most straightforward way to... Read More
Article
• December 5, 2023
By Affiverse
Conversion Rate Optimization For Affiliate Marketing?
There are lots of technical terms and concepts when it comes to digital marketing. One of the most important, and one that all affiliates and publishers must be aware of... Read More
Article
• December 4, 2023
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Article
The Affiliate Management Performance Program (AMPP) – Your Competitive Edge
Affiliate marketing is evolving at lightning speed, and staying ahead requires more than just access to the right tools – it demands expertise, strategy, and a performance-driven mindset. That’s why...
Podcast
Scaling Your Affiliate Program Using Content on Performance
In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Jodie Millward, the Agency Partnerships Lead at Linkby. They discuss the evolution of affiliate marketing, focusing on...
Affiverse Partner
Article
IPL 2025: The Basics of Driving Traffic for the Indian Premier League by PIN-UP Partners
Landing pages, traffic sources, and maximum profit Sports have always been about big audiences — and today, those audiences go way beyond stadiums. Take the Super Bowl, for example. The...
Article
The Ultimate Guide to Telegram Engagement Tools
As Telegram solidifies its position as a premier platform for digital community building, the ecosystem of tools supporting channel and group management continues to expand. With over 800 million monthly...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Woman studying on laptop
Article
Influencer Marketing Goes to Uni: Why “Becoming an Influencer” is Now a Legit Career Path
If you’d told a university careers adviser 10 years ago that one day students would be enrolling in degree-level courses on how to become an influencer, they probably would’ve laughed....
Article
Why Your Boss Needs to Send You to ELEVATE 2025
Picture this: You’re on a sun-drenched terrace overlooking the vibrant city of London, drink in hand, deep in conversation with a leading expert in affiliate marketing. Around you, industry giants...
Article
Issue 2 of Affiverse Magazine Is Here – Get Your Copy Now!
The wait is over! Affiverse Magazine – Issue 2 has officially dropped, and it’s packed with powerful insights and actionable strategies that every affiliate marketer needs to succeed in 2025....