Measuring success goes beyond just counting clicks and conversions. A crucial metric that often gets overlooked is incrementality: a deeper layer to gauge effectiveness and efficiency. It helps you understand
The winds of change are blowing through the digital marketing landscape, and affiliate marketing is no exception. The phasing out of third-party cookies by tech giants like Google is something
Jim Nichols, Founder of Exclamation Marketing Solutions, outlines why we need to think beyond traffic in affiliate marketing. Jim is an experienced SaaS CMO with extensive international experience, based in
In this conversation, Lee-Ann Johnstone speaks with Stuart Allen and Adrian Jooste from Vegas Kings about the psychology of design and how to create successful campaigns for affiliate programs. They
The waters are never calm in the realm of advertising and affiliate marketing. To stay afloat, you need to keep swimming along with the new affiliate marketing trends for 2024
Blue Monday, the title given to the third Monday of January, is often deemed the most depressing day of the year. Characterised by a combination of post-holiday blues, cold weather,
Welcome to the first episode of the Affiliate Marketing Podcast for 2024. In this reflective episode, Lee-Ann focuses on the key learnings and accomplishments Affiverse has taken from 2023. She
An increasingly important part of affiliate marketing is creating compelling visual content that converts users into buyers. We are a community of visual learners, and the most straightforward way to
On this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Simon Kingsnorth to talk about ‘How To Do Affiliate Marketing Strategically’. Not only is Simon the founder
When marketing any kind of product or service, it can be easy to fall into the trap of thinking that you should be promoting at any and every opportunity and
Affiliate marketing is incredibly versatile. You can essentially shape your own role and journey, whether you want to use affiliate marketing as an earner on the side, or pursue it
If you want to succeed as an affiliate marketer, building up a solid foundation of knowledge and experience is crucial. This can be tricky to do while trying to run
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