Within a world in which brands are continuously looking or ways to create deeper connections with customers, the word ‘authenticity’ tends to be passed around a lot. Yet for an
In today’s global marketplace, producing content which effectively appeals to your target audience can come across as a minefield of technicalities. To successfully reach that demographic, you need to remember
Monetisation within affiliate marketing content is crucial. Not every visitor will play for real money on your site, but if if you are aware of the quantitive ratio of visitors
Social media has, without a doubt, grown exponentially in recent years with apps such as Facebook, Instagram and Twitter dominating the sector. This has been especially good news for those
Over the weekend, GOOGLE, Gmail, YouTube, Snapchat and Uber went offline leaving millions of users unable to reach any of the services. The Sun reported the news about this failure
While the focus for all affiliates is almost always expended on how to acquire new customers, with those who place more focus upon customer retention and loyalty tend to be
One of the UK’s leading sports betting affiliates, Online Betting Guide (OLBG), celebrated the end of the Premier League season by reaching one million downloads for its app. On a
Speaking exclusively to SBC Americas, Paysafe’s Income Access Marketing Director Erica Anderson insisted that affiliates making their way in the US should adopt a similar mindset to that of the
Next week sees the start of one of the sports betting industries biggest event weeks, with our own Digital Marketing Forum taking place alongside Betting on Football, the PaymentExpert Forum and a
This week see’s us start one of the biggest event weeks of the year in iGaming industry. Everyone will be looking to maximise their time here, perfecting your pitch –
In the lead up to London Affiliate Conference we’ve been canvasing a variety of expert affiliates and affiliate marketing leaders, to understand exactly how affiliates can negotiate the best commercials
When it comes to affiliate marketing, Instagram can be an underutilised tool to get your portal noticed. This social media channel is continually evolving and launching new features which will
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