Affiliate Tips

Unless you’ve been living on Mars for the past few months, you’ll know that things are… interesting right now.  Businesses throughout iGaming and affiliate marketing have been forced to think

There’s been a lot of talk about where operators and affiliates that rely on sports betting can pivot to in the absence of real-life sports.  Esports has been talked about,

In the April/May 2020 edition of iGB Affiliate magazine, Affiverse CEO Lee-Ann Johnstone wrote about adapting to Covid-19. She spoke about taking the time to figure things out, plus how

Last week, we hosted our “Pivot, Don’t Panic” call. On this, various industry experts spoke about how businesses can pivot their strategy during times of crisis. One of those speakers

There some iGaming markets that it feels like we have glanced a curious eye towards forever. South Africa is one of those. And for Africa’s southernmost nation, the time has come

As an industry, it feels like we’ve been discussing the potential of Latin American iGaming for a while. But this year, things might begin to move faster. While we still

Greater accessibility to smartphones has revolutionised the way we use the internet in the last 10 years. Nowadays, everything we want is available at the literal tap of a screen.

In the February 2020 edition of SBC Magazine, Lee-Ann Johnstone contributed an article about the current state of affiliate marketing. In this, she mentioned that the ‘us’ versus ‘them’ mentality is

So, you’ve built a good level of traffic. But now, you’ve run into a problem. You struggle to attract new users. Well, that might not be a problem. In fact,