Not long ago, Affiverse CEO and Co-Founder Lee-Ann Johnstone spoke to Rebecca Liggero Fontana from CalvinAyre.com about her journey as a business owner. In particular, she shared her insights on
Yesterday I had a consultation call with a brand new operator, who is ready to launch an affiliate program in-house. During this exploratory conversation, the topic of affiliate program technology
Affiliate site or affiliate business… what’s the difference? If you’re reading this, you might say that I’m an affiliate startup. However, I’m not keen on labels – you either have
It’s undeniable that 2020 has been an unprecedented year for many industries – and iGaming is no exception. COVID-19 has turned many companies upside down, wreaking havoc with quarterly forecasts
If you’ve enjoyed exponential growth for a while, you might come to a point where you start thinking about expanding your affiliate program into new markets. Those places might speak
Google making an update in and of itself is hardly breaking news. After all, the California-based company made 3,200 changes to its search engine alone in 2018. However, it’s very
Building relationships and lead generation starts with making a personal connection. During these uncertain times, it’s getting harder to build business relationships when everything is being done in a virtual
Unless you’ve been living on Mars for the past few months, you’ll know that things are… interesting right now. Businesses throughout iGaming and affiliate marketing have been forced to think
Words by Giannis Koutivas, KingBet Media There is no one-size-fits-all approach to affiliate marketing. In fact, I’m sure that you have already read many different perceptions on how to be
There’s been a lot of talk about where operators and affiliates that rely on sports betting can pivot to in the absence of real-life sports. Esports has been talked about,
In the April/May 2020 edition of iGB Affiliate magazine, Affiverse CEO Lee-Ann Johnstone wrote about adapting to Covid-19. She spoke about taking the time to figure things out, plus how
In this edition of Affiliate Spotlight, we again place the focus on Eric Stoop. Eric is Co-Founder of Infinleads SL, a lead generation company with multiple affiliate sites. Two markets
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