Building your own website is an increasingly costly and time-consuming process. As a result, a growing number of affiliates are looking for ways to skip this step. In the simplest of terms, your goal as an affiliate is to promote goods and services to the right customer at the right place at the right time. This can be done through a wide range of online platforms and channels. Continue reading to find out if affiliate marketing is possible, or even successful, without a website.
Social media
Social media is one of the most common methods of affiliate marketing today. With so many channels to choose from, you can adjust your content accordingly and target customers interested in the goods and services you have to offer. Facebook is one of the most popular channels worldwide. As a result, it is a great option for affiliates looking to market to the general population. For example, some customers may prefer a visual product demonstration whilst others may prefer a text-based description. Facebook gives affiliates the opportunity to choose between several different multimedia formats so individual products can be marketed with the utmost visual appeal. The social media channel you opt for depends on the brand you are in partnership with. With the vast majority of customers found on social media, it is entirely possible to complete affiliate marketing without a website.
A landing page
Despite the growing popularity of social media as an affiliate marketing platform, a number of brands may be hesitant to even consider working with you without a website. But with multi-page websites requiring a considerable amount of time, money, and effort to build and develop, you may benefit from a customised landing page. A landing page is a standalone website where consumers can find out everything they need to know about you and your brand. With no need to go into detail, they can be published in little to no time at all. A customised landing page can encourage transparency between both parties and boost conversions in the long run. Customers want to know exactly what they are paying for. By investing in an attractive landing page with original design features and great copy, you may not need a website after all.
Email marketing
Email marketing remains one of the most successful tools for affiliates today. Without a website, you can’t afford to ignore the marketing potential of email marketing. To start, you can manually compile a list of existing contacts or invest in an internal database to build your own tailored email marketing campaign. All you need to do is incorporate a number of affiliate links. You must, however, find a way to convince users to sign up for your email marketing campaign. To boost sign-up rates, consider offering access to a free e-book, guide, course, discount, offer, or promotion. If you have been growing your email list for a number of years and have access to a number of affiliate partnerships, you may be sitting on a potential gold mine.
YouTube
Without a website, a YouTube channel is a great way to generate sales and earn a commission. Have you ever watched a YouTube video in which the host asks you to check out the description to find out more about a product they are reviewing? This is a subtle but effective way to promote goods and services as an affiliate. For example, say you are the owner of a vlogging channel that regularly promotes health and beauty products. All you have to do is mention the product in question and include a link in the video description. Interested viewers will click the link to find out more, earning you a commission and the company a sale. This is only a viable option, however, if your channel attracts a certain degree of traffic on a daily basis. Without views, links will go unnoticed. The affiliate partnership may fail before it has even had a chance to get off the ground.
Blogging
A blog can allow affiliates to monetise their content and earn a secondary income. With a growing number of businesses capitalising on the advertising potential of blog posts, both parties can benefit from a partnership that drives traffic and generates sales. Commission rates differ depending on the size and readership of your blog. But with enough success, affiliate blogging can become your full-time job in a matter of months. You may also benefit from combining your blog with your website so you can save time and money by posting everything on one handy domain.
With a wide range of affiliate marketing methods on the market, a website is no longer a necessity for consumers looking to embark on their first affiliate partnership. From social media and a landing page to email marketing, YouTube and blogging, there are more opportunities available to affiliate marketers today than ever before.
Are you looking to launch your own affiliate marketing journey but don’t know where to start? Book a free call with our team today to get started!
