iGaming platform provider BtoBet has boosted its Nigerian presence after brokering a new partnership with Vbetnow and Konfambet, in a bid to deliver ‘an enhanced user experience to its players’.
Under the terms of the new agreement, the two operators are set to offer a white label gambling service via STM Gaming, BtoBet’s Certified Partner for Africa. It comes just two months after STM Gaming, the first partner of the ‘White Label Certification Program’ from BtoBet, struck a deal with Ugandan operator Innobet.
Vbetnow and Konfambet will offer a diverse portfolio of live sports events, online and live casino, jackpots, special bets and virtuals.
Alessandro Pizzolotto, CEO of STM Gaming, expressed his satisfaction at the rapid expansion of the white label program across the African continent, a region that he expects to “undergo significant transformation from a technological and jurisdictional point of view.”
Pizzolotto explained that the ’emerging nature of the market’ makes it a suitable fit for BtoBet, but that it dictates that only an operator with a local presence and deep knowledge of all its intricacies will prove successful.
BtoBet CMO Sabrina Solda added: “Being a market based on a set of unique circumstances from an infrastructural and regulatory aspect, many operators have tended to make the mistake to side-line the importance of having in-depth knowledge of the local industry.
“This has seen the demise of numerous operators, even major ones, who are accustomed to a wholly different scenario in more mature markets.”
She added that BtoBet has circumvented these difficulties, providing local operators with adaptable technology and expertise that is key to their success.
