Brands, Bandwagons & Bullshit

Welcome back to the affiliate marketing podcast! This week Lee-Ann is excited to be joined by CMO of Stint, Harry Lang. Harry has worked in integrated marketing for over 20 years. The first 7 were spent in agencies and the last 15 have been as CMO, Marketing Director or as a consultant in a number of leading online gaming and esports organisations. A fantastic guest filled with knowledge to entice our listeners. 

His latest book, ‘Brands, Bandwagons & Bullshit’ is an essential guide to the marketing, advertising, PR and media industries, launched in December 2021. Lee-Ann is a highly rated fan of the book and understands all of the points that are made within. 

Listen to find out more about: 

• Harry’s background and experience 
• What consumers are looking for from brands 
• How Harry works with his partners to provide a top service for his clients

[04:30] – Challenges brands will face in 2022 due to the new generation. 

[09:00] – Harry discusses what brands must do in order to convince affiliates to join their program. 

[14:45] – Listen to find out what are the key things to look out for in digital marketing. 

[28:00] – Why did Harry choose to write this book? Listen now.

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Season 6 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more! 

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