In this episode, host Lee-Ann Johnstone interviews René Ackermann, the Head of Social and Community at MBG Digital, about the importance of community building in the crypto industry and how to create impactful video campaigns. They discuss the role of community in building trust and transparency, the value of brand ambassadors like Michael Bisping, and the power of video content in engaging audiences. They also explore the challenges and strategies of working with ambassadors and share insights on the future of video content and community building in the crypto marketing space.
Talking points include:
- Community building is crucial in the crypto industry as it creates trust and transparency among users.
- Video content plays a significant role in engaging audiences and should be authentic, fun, and tailored to the brand’s identity.
- Education is important in the crypto space, and creating video content that simplifies complex processes can help onboard new users.
Listen in here for all of the insights….
The Importance of Community in Crypto Branding in Crypto Affiliate Programs
René has been instrumental in shaping how crypto brands engage their audiences, and during this episode, we covered some crucial aspects of building and maintaining vibrant online communities.
René emphasized that community is the backbone of trust in the crypto world. Whether through social platforms like Telegram, Discord, or Reddit, brands need a space where users can share experiences, discuss updates, and feel part of something bigger. According to Renée, without community, there’s no trust, and transparency is key. By fostering an open environment where users can communicate, crypto brands can establish a solid reputation and gain user loyalty.
Leveraging Ambassadors for Authentic Engagement
One of the most fascinating parts of the discussion was René’s experience working with UFC star Michael Bisping as a brand ambassador for MBG Digital. René shared how crucial it is to choose the right ambassador, highlighting that timing is everything. She advises brands to establish their platforms and processes before jumping into ambassadorships. The goal is to align the brand with ambassadors who resonate with the audience and embody the brand’s values. For René, authenticity and positive energy are just as important as an ambassador’s fame.
The Power of Video Content in Marketing
René explained the role of video content as a driving force for community engagement. She shared her experience of creating dynamic and interactive video campaigns, from showcasing behind-the-scenes moments with ambassadors to curating TikTok and IG Reels for massive reach. According to René, video content has a higher engagement rate, and brands should focus on producing entertaining, indirect marketing that aligns with the brand’s voice and resonates with its community.
For more insights and practical advice on crypto marketing and community building, be sure to listen to the full episode! Don’t forget to subscribe for future episodes filled with expert knowledge on affiliate marketing, community management, and digital innovation.
Listen to find out more about:
- Challenges and strategies of working with Ambassadors
- The importance of community building in the crypto industry
- Tips for producing video content
Key segments of this podcast and where you can tune in to go direct:
[03:50] Community building in the crypto industry
[05:59] Harnessing the power of Brand Ambassadors and video content
[19:26] The future of video content
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