Bojoko Surpasses €100 Million in Deposits

Bojoko, the player-focused online casino affiliate site, has just passed a major milestone: €100 million in lifetime deposits generated for its operator partners. For a business that began as a relatively simple comparison site, that’s a serious number – and a sign of how far the iGaming affiliate model has come.

But this story isn’t just about one brand. It’s about what this figure reveals about the state of affiliate marketing in the gambling industry, how trust and UX have become competitive weapons, and why performance is no longer just about ranking well in Google.

Here’s why Bojoko’s achievement matters — and what other affiliates can learn from it.

From listing site to trusted resource

Launched in 2017, Bojoko entered the market as a casino comparison platform, aiming to bring more transparency to the world of online gambling. Its approach was simple: let players review casinos, sort by features that matter, and create profiles similar to those found on TripAdvisor or Amazon.

What made Bojoko stand out wasn’t just the listings — it was the focus on user trust.

Rather than pushing whichever operator paid the highest commission, Bojoko gave players filters, reviews, and the ability to see exactly what they were signing up for. It was one of the first sites to openly show license details, terms and conditions summaries, and deposit requirements.

That transparency built credibility — and in a space where trust is currency, it converted.

Why €100 million matters

Crossing the €100 million deposit mark is a clear indicator that Bojoko isn’t just driving clicks. It’s driving intent. These are not casual visitors. These are players who land on the site, find what they want, click through, and deposit money.

That means operators see real value. And that, in turn, gives affiliates like Bojoko stronger negotiating power, better deals, and longer-lasting partnerships.

The figure also shows that affiliates can still grow significantly without relying on aggressive or grey-hat tactics. Bojoko is licensed, transparent, and focused on regulated markets. It proves that long-term growth doesn’t require chasing traffic in every direction — it requires focus and execution.

Key strategies that set Bojoko apart

Several decisions seem to have contributed to Bojoko’s success:

• A clear focus on regulated markets, particularly the UK and Ontario
• Strong user experience, including mobile-first design and advanced filtering tools
• Transparent reviews and player feedback mechanisms
• Regular content updates to keep pages fresh and compliant
• Technology investments in personalisation and SEO

Bojoko has positioned itself as a player-first brand. That hasn’t just helped with rankings — it’s helped with retention and return visits. Players know what to expect, and they come back when they’re ready to explore something new.

Implications for other affiliates

So what can other affiliates take from this milestone?

First, quality matters. In an industry where so many sites still push outdated, confusing, or purely SEO-driven content, Bojoko shows that doing the hard work — building tools, simplifying choices, and showing your work — pays off.

Second, localisation and regulation are your friends, not your enemies. Bojoko embraced UKGC and Ontario compliance rules early on, rather than fighting them. That’s allowed them to build trust with both regulators and users.

Third, UX is more than design. It’s about helping users make better decisions. Every button, filter, and label on Bojoko is built to reduce friction. In iGaming — where trust is low and decisions carry financial weight — that makes a huge difference.

The future of affiliate success looks more like Bojoko

Gone are the days when a handful of link-heavy pages could drive big numbers. The affiliates winning in 2025 are the ones treating their websites like products — built, tested, and optimised over time.

They know their audience. They speak clearly. And they’re not afraid to show how they make money.

Bojoko isn’t alone in this approach, but it’s one of the clearest examples of how focus, transparency and user-first thinking can deliver serious commercial results.

Final thoughts

€100 million in deposits is more than a performance metric — it’s a validation of an affiliate strategy built on credibility, not just clicks.

For other iGaming affiliates looking to grow, the message is simple: build better experiences, not just better rankings. Because when trust and performance align, the results can speak for themselves.

Bojoko’s journey is far from over – but they’ve already proved that you don’t need to be the biggest site in the industry to make a big impact. You just need to be the most useful.