BK8 News secures title sponsorship of Gresini Racing MotoGP: What it means for affiliates

BK8 News has revealed it’s entering into a new partnership with Gresini Racing, becoming the title sponsor of the MotoGP team for the 2025 and 2026 seasons. This move strengthens BK8’s position in global sports marketing and also presents new opportunities for iGaming affiliates to use MotoGP’s expanding fanbase.

Due to the move, the racing team will now be known as the BK8 Gresini Racing MotoGP Team, with branding featured prominently on the Ducati Desmosedici GP24 bikes, rider suits, team uniforms, and transport vehicles. 

The sponsorship will ‘go public’ when it debuts at the Thai Grand Prix, a key event in Southeast Asia—which also happens to be one of the fastest-growing iGaming markets in the world.

Sports sponsorships: a popular iGaming marketing trend

Sponsorships in major sports have become an increasingly popular marketing strategy for iGaming brands looking to build credibility and trust. BK8’s partnership with Gresini Racing shows this trend has no sign of stopping anytime soon. We’ve already seen a number of other brands utilise this strategy, including Stake.com and BC.game.

Michael Gatt, Managing Director of BK8 News, spoke on the significance of the deal, saying:

“This collaboration isn’t just about visibility—it’s about creating shared value. Affiliates can leverage our MotoGP presence to engage fans with unique content, driving conversions in markets where sports passion runs deep.”

Unlocking new affiliate opportunities in Southeast Asia

MotoGP has a massive following in Southeast Asia, particularly in Thailand, Indonesia, and Malaysia—regions where iGaming is rapidly growing. The announcement of this new sponsorship at the Thai Grand Prix can, for some affiliates, become a lucrative opportunity—especially if they’re running geo-targeted campaigns.

Carlo Merlini, for example, the Commercial and Marketing Director of Gresini Racing, spoke on the benefits to affiliates, saying:

“MotoGP’s adrenaline-fueled platform delivers unmatched reach. For affiliates, this partnership is a bridge to audiences craving authenticity and excitement.”

Affiliates can use this sponsorship to align their marketing efforts with race events, leveraging fan enthusiasm to boost engagement. Special promotions tied to race days, exclusive content, and social media campaigns could also be effective ways to maximise reach.

Affiliates can also consider running race-specific promotions, create content sharing rice highlights and team updates—and thanks to BK8’s partnership with a globally recognised MotoGP team, affiliates will have an easier job reassuring potential players.

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